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Dare to be different, dare to reach for the impossible

Tue, 25 November 2014

Contributed by Shell LiveWIRE winner and OxyOse founder, Julieta Ose
As entrepreneurs, we all have those days where we are sat by our laptop screens at 3am drafting up emails and thinking to ourselves, ‘what on earth were we thinking when one decided to begin a start-up’. There are days where we feel sky high and everything is going better than we ever imagined. But, sadly there are also days where we lack motivation and have to constantly remind ourselves why we began in the first place.
Firstly, you're not alone. I probably have more bad days than good but remembering to stay true to who you are and never losing sight of what you want will help you push through those gloomy days. Throughout this blog I will be sharing my four top tips on how to stay motivated and inspired when running a start-up.
What is the reason behind it?
OxyOse was inspired by my very own mother who dreamt of the idea when I was 16 years of age. She has always been my drive for success and will continue to be so. I believe that having a 'why' when starting a business is one of the most important aspects. This is followed by drive, ambition and passion. When you have the 'why' in place it becomes more than just a 'business'. It becomes a story, a story with a purpose. A reason is developed behind the project pushing you to achieve the once impossible and allowing you to get back up after being knocked down. After doing dozens of pop-ups with OxyOse, I shortly came to the realization that customers do not just buy into the product itself – they buy into 'why' you do it. 
Dare to be different 
Everyone wants to be rich, famous or have some sort of credibility, but in reality only few really want it. Only few demand it enough to go out and accomplish it. Entrepreneurs are fearless, courageous and high-spirited. They are a group of individuals who are not afraid to be diverse. Your friends are likely to be doing different things: partying while you're at a meeting or sleeping while you're slaving away in Starbucks. You understand that the hard work will end up paying off and you will look back and thank your mentors, teachers and parents who supported and encouraged you throughout.  
You have got to know what you want and just walk towards it. No matter how fast or slow you're going, just continue to move, because eventually you will get to your destination. In order to do so you have got to really want it. And I mean really want it. You have got to wake up each and every morning with ambition, drive and hunger for that one thing. You will find that having this specific mind-set, you will soon attract the right individuals to yourself. This will make it easier for you to surround yourself with hungry and unstoppable people – people who want more in life and will stop at nothing until they get where they want to be.  You become like five of the people you spend most of your time with. Choose wisely. 
Open your eyes
There are opportunities around each and every corner, you just have to learn to see them and when you do, don’t wait around, don’t hesitate. Go and grab them. Without fear or discouragement, grab it like it’s your last fighting chance. The majority of you dismiss most of the favorable circumstances that come your way due to fear. You cannot let fear stop you from living your dreams. There is nothing to fear but fear itself. It is a product of our imagination, it’s self imposed. We created it; we are able to destroy it. Fear is a choice, and as soon as we choose to discard fear we are able to achieve the so called ‘impossible’. It is a commodity that we believe may happen in the future but most probably will not. It’s an excuse that will stop you from reaching your full potential.
Don't give up
You are going to get knocked down, again, again and again, but how do you ever expect to reach your goals if you don’t get back up? There are two ways you can see barriers. It can be something that knocks you down and forever scars you as a failure. Or, you can see it as a drive, as a force – something that will push you forward and increase your hunger, your ambition and eagerness. Something which will make you unstoppable and stronger than you were before. See that misadventure as something that has taken you a step closer to you accomplishing your dream. The ‘bad times’ are not here to stay, they are here to pass. No situation is permanent! You just have to keep pushing for what you really long for and guess what, one day will be your day. 

About Julieta Ose (Founder of OxyOse)

Julieta won a Shell LiveWIRE Grand Ideas Award in February 2014 for her business, OxyOse, a business which produces health drinks that contain natural fruit juice, herbal extracts and vitamins, as well as pure oxygen, which the business infuses into the products. The products have a long list of health benefits to the elderly, children, and pregnant women in particular.
You can follow her on Twitter @OxyOse

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