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Capturing a Slice of Global Value

Tue, 25 February 2014

Contributed by Nell Watson, founder and CEO of Poikos and Shell LiveWIRE Winner
There’s a tendency not to think too much beyond one’s home market. It’s easy to imagine dealing with someone who speaks the same native language, or who one can drive out to visit in a day. One of the reasons why ventures in the US scale so well is their large unified market. 300 million people with the same currency and language are a lot of accessible customers. However, there’s no reason why you can’t access such a market yourself.
In the EU, we find markets fragmented by language, yet with a reasonably homogenous culture, and a single currency. Language, cultural and legislative barriers with regard to export to China can make it tricky, but it’s a truly vast market that is known for an appreciation of quality Western goods.
The good news is: It’s never been easier. In our increasingly globalised, inter-connected world, there are many local resellers and importers who are hungry to gain access to your supply. You have a chance to build a truly global empire, piece by piece. 
Exporting isn’t just for widgets either. In these days of cloud computing and Software as a Service, it’s easy to export a service, or a piece of software, or even just data all around the world. You can create an API (application programming interface) that lets others plug your service into their own products. This can get you an export-oriented business by default, as most of you can end up having the majority of your revenue coming from other people’s customers.
What about very physical services, like renting a dump truck, or perishable items, like cupcakes? Those might be tough to export in themselves. However, it’s possible to package up and export knowledge – maybe as books, or a blog, or instructional videos – and monetise that. If you learn lots of secrets to making a successful venture, you may even have an opportunity to create a franchise. This would enable the export of a ‘package business’ for others to easily incorporate, and extend your brand globally.
Whatever methods of export might suit your business best, there is a way to make your mark upon the world. You will be bringing the value of your goods and services to people who otherwise could not obtain them, and by promoting trade between nations, you’ll be making our future world just a little bit more peaceful.
Your customers are out there. Will you be using your passport in 2014?

About Nell Watson (Founder and CEO of Poikos)

Nell Watson is an engineering technologist, inspirational speaker, and business leader. She is founder and CEO of Poikos, the smartphone 3D body measurement company. Poikos technology ‘dematerialises’ the 3D body scanner, by providing accurate 3D scans of the body with only 2D camera hardware, such as that found within smartphones, or laptops. 
Nell holds two pending-patents for her body measurement technology, developed over three years. Prior to Poikos, she was an editor for The Law Society in the UK, and co-founded a graffiti arts company Born in Northern Ireland. She currently resides in Amsterdam, The Netherlands, since her company was selected to join the StartupBootcamp Accelerator in 2012.


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