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Solveiga Pakstaite wins March's Shell LiveWIRE Smarter Future Award

Fri, 01 May 2015

Solveiga Pakstaite won March’s £5,000 Shell LiveWIRE Smarter Future Award for her business, Design By Sol.
Design By Sol have developed an innovative, integrated, bio-reactive food expiry label, mimica touch (formerly known as Bump Mark), which is designed to indicate the conditions of food inside its packaging. Using gelatine to model the decay process of food, mimica touch is able to indicate exactly the condition food inside the package is in, simply by running one’s finger over the label. Almost half of all purchased food is wasted and the impact of food loss throughout the supply chain, from initial agricultural production down to final household consumption, is not just financial. It also means that fertilizers, pesticides and transport fuel have been wasted. In a world with limited natural resources, mimica touch’s cost-effective food waste-reducing technology is a novel and standard-defining solution.     
Commiserations to Andrew Enebe (Energy Donwell), Michael Findlater (Notio Studio), Filippo Massarelli (Helios Solarcover) and Damian Oracki (Showslice UK) who were shortlisted but did not win this time and are encouraged to reapply.
Win funding for your business
If you think that you or your business has what it takes to win a Shell LiveWIRE Award you can apply online now via our Awards page!

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