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Spotlight on April's Smarter Future Award winner, Aisha Raheem, founder of Farmz2U

Mon, 13 June 2016

Aisha Raheem won a Shell LiveWIRE Smarter Future Award in April 2016 for her business, Farmz2U.

Business Description                                                                   

Farmz2U is a B2B service for online grocery retailers. The business has developed an algorithm that will tailor consumers’ food shopping experience to individual nutritional requirements. The business are also developing an alert system that will help users manage their food waste. The users will receive reminders when their food is about to expire using barcode information. At this stage users will receive two automated options, firstly, ‘recipe ideas’ which will suggest meals that can be created from the users’ available foods and secondly a ‘feed another’ option where food can be donated to relevant organisations.

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