Blogs News


Show All Tags

Shell Unveils Global Ambition to Help Inspire Entrepreneurs to Unearth Cleaner and Smarter Energy Ideas for the Future

Tue, 12 July 2016

Shell’s support of entrepreneurialism was unveiled at Make the Future London, a festival of ideas and innovation
From 30 June to 3 July, Shell celebrated its global initiative, #makethefuture, designed to inspire change through entrepreneurialism to help tackle the challenge of producing more and cleaner energy.
Shell’s support of entrepreneurialism was unveiled at Make the Future London, a festival of ideas and innovation at Queen Elizabeth Olympic Park as part of the company’s response to the global societal challenge to reduce emissions and increase access to affordable energy. 

Tom Robinson (L) and Oliver Franklin-Wallis (R) 
The four-day festival showcased the ingenuity of entrepreneurs, supported through Shell LiveWIRE and Shell Springboard. With a 34 year heritage, Shell LiveWIRE has supported 6,200 entrepreneurs and invested globally US$4.3 million to accelerate the development of their enterprising ideas.
Fifty of the world’s smartest entrepreneurs who are currently helping communities across the world with solutions to gain access to affordable and cleaner energy will took centre stage at Make the Future London. Through virtual reality and hands-on science experiments, visitors were able to experience a glimpse of the technologies first hand, including wind turbines harnessing the air of passing cars; light powered by gravity and meals cooked using recycled coffee waste.

bio-bean powered barbecue

Royal Dutch Shell CEO Ben van Beurden said: “One of the biggest challenges facing the world today is how to produce more energy for economic growth, while significantly reducing carbon dioxide emissions. Collaboration and entrepreneurialism are paramount to finding solutions to meet these challenges, which are the cornerstones of our #makethefuture campaign.”
Some of the entrepreneurs featured at London’s iconic Queen Elizabeth Olympic Park included:
  • Gravity Light – produces a lighting system that uses the force of gravity from a weight
  • bio-bean – deploys an industrialised process to recycle waste coffee grounds into advanced biofuels
  • Pavegen – developed paving slabs to convert energy from people's footsteps into electrical power
  • Capture Mobility – created hybrid wind turbines for harvesting solar and wind energy from roads
  • Adaptavate – produces a biodegradable alternative to plasterboard to enhance sustainable housing 
Tom Robinson, the entrepreneur behind Adaptavate, was also the focus of one the festival’s biggest brainstorms, the Shell #makethefuture Accelerator. The event, designed to take Adaptavate to the next level, helped Tom with three key business challenges he is currently facing, including scaling, manufacturing and resourcing, amongst an audience of entrepreneurs including Blaise Belville, Founder of Boiler Room and Eben Upton, Founder of Raspberry Pi.
Henrique Drumond from Insolar, recipient of last year’s Shell #makethefuture Accelerator, said: “Access to energy is something most of us take for granted, yet in many parts of my hometown in Rio, the reality is very different. Through the collaboration with Shell I have been able to make my vision come true. I’m so excited that together we will light up the Santa Marta community, a favela in Rio de Janeiro, through the power of solar energy and most importantly, provide a lasting benefit to the local community.” 
The global #makethefuture initiative also represents the culmination of several high-profile projects over the past two years to raise awareness of the energy challenge. In 2014 and 2015, in partnership with Shell LiveWIRE winner and entrepreneur Laurence Kemball-Cook from Pavegen, Shell installed the world’s first player and solar powered football pitches in Rio de Janeiro and Lagos, Nigeria – the first with the help of global football icon Pelé and the second with global recording artist Akon. 


Related Posts