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Spotlight on March's Smarter Future Award winner, Solveiga Pakstaite, founder of Design By Sol

Fri, 15 May 2015

Solveiga Pakstaite won a Shell LiveWIRE Smarter Future Award in March 2015.

Business Description                                                                   

Design By Sol have developed an innovative, integrated, bio-reactive food expiry label, mimica touch (formerly known as Bump Mark), which is designed to indicate the conditions of food inside its packaging. Using gelatine to model the decay process of food, mimica touch is able to indicate exactly the condition food inside the package is in, simply by running one’s finger over the label. Almost half of all purchased food is wasted and the impact of food loss throughout the supply chain, from initial agricultural production down to final household consumption, is not just financial. It also means that fertilizers, pesticides and transport fuel have been wasted. In a world with limited natural resources, mimica touch’s cost-effective food waste-reducing technology is a novel and standard-defining solution.          

Solveiga Pakstaite of Design By Sol.

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