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October 2014 Shell LiveWIRE Award Winners

Mon, 01 December 2014

These 2 young entrepreneurs have each won funding for their start-up in October's Shell LiveWIRE Awards!
Ash Reza won October’s £2,000 Shell LiveWIRE Innovation Award for his business, Myyfeed. 
Myyfeed design innovative baby feeding products to help solve common problems when feeding infants. Their first product, the Myyfeed Baby Formula Mixer, provides an innovative new way to store and prepare baby milk. Myyfeed have designed and created a powder dispenser which attaches to the top of a baby’s bottle, allowing you to store the required amount of formula until you are ready to give it to the baby. Then simply press the push button which dispenses the formula into the hot water and mix. Myyfeed Baby Formula Mixer also comes with an insulated flask.
Daniel Roberts (pictured) won October’s £3,000 Shell LiveWIRE Sustainability Award for his business, BananaBerry. 
BananaBerry is a social enterprise that utilise surplus fruit and vegetables to create smoothies, fresh to order, for offices and events in London with 10p from every bottle sold going to Cancer Research UK. BananaBerry deliver their home-made smoothies via pedal power, thus helping to reduce their carbon footprint. The business offers three flavours covering 12 varieties of commonly wasted fruits and vegetables. Nothing extra is added; just fruit, juiced and blended right down to the freshly squeezed lemons. 
Commiserations to Chris Atherton (Route to Space), Adam Drury (Stable Earth), Andrew Enebe (Energy Donwell), James Griffith (Mous), Luke Johnstone (The Smoothie Kit Co.), Julita Lange (Coloristiq), Damian Oracki (Showslice UK), Bradley Poku-Amankwah (Smart Fuel)  who were shortlisted but did not win this time and are encouraged to reapply.

Win funding for your business

If you think that you or your business has what it takes to win a Shell LiveWIRE Award you can apply online now via our Awards page.



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