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July 2014 Shell LiveWIRE Grand Ideas Award Winners

Mon, 01 September 2014

These 4 young entrepreneurs have each won £1000 for their start-up in June's Shell LiveWIRE Grand Ideas Awards!
Jonathan Akass (Huru)
Huru, known as DividaBill at the time of the Award, is a Utility Management Service that aims to eliminate the headache and hassle of shared utility bills for students, energy suppliers and rental agents. Students have little or no experience of organising and sharing bills in multiple occupancy accommodation. Utility suppliers also fail to bridge the gap between their service and their customer’s needs. DividaBill simply sets up, pays and settles utility bills in multi-tenancy households, even closing accounts at the end of their tenancy.
Paula Fox (PonyoSquid Ski Apparel)
PonyoSquid is a sportswear brand created to promote sport safety through visibility using a colour-coded concept which identifies the ability level of a skier. PonyoSquid’s colour coded concept directly corresponds with the level of a ski run (i.e. green for beginners, blue for amateurs and red for advanced skiers). Inspired by car fog lights PonyoSquid have integrated various lighting techniques which are also useful for night skiing safety.  Their automated, solar powered light technology activates as soon as visibility is diminished, though it also has a manual button in the cuff. Additionally, the lights have different static or flash frequencies to show when a skier is in distress or if there is an upcoming hazard.
Kumar Hindocha (PitchWise Ltd) 
PitchWise is a live booking website for football pitches that ensures value and convenience. PitchWise’s slogan is ‘Search, Book, Play.’ Traditionally, customers rely on finding out about convenient or affordable local pitches by word of mouth, checking availability by phoning/emailing, and then paying in cash on the day. PitchWise customers simply use the website to search across all football formats (5 to 11 a-side) on all surfaces (grass, rubberised and indoor), and then book with a  debit/credit card.
Amy Wordsworth (Ella Banks Ltd) (pictured)
Ella Banks Ltd has created the UK's first range of superfruit toiletries for children, called Good Bubble. Aimed at children aged 3+ years, the Good Bubble range consists of Super Bubbly Bubble Bath, Clean as a Bean Shampoo, Smoothy Softy Conditioner and Bish Bash Bosh! Hair & Body Wash, all available in two superfruit variants: Dragon Fruit and Cloudberry. Good Bubble’s products contain fruits which are renowned for their high vitamin content and antioxidant properties. Their products are all at least 98% natural and are registered with the Vegan Society and have been ophthalmologist and dermatologically tested. All Good Bubble products are made in the UK and are free from sulfates, parabens, phthalates, silicone, artificial colour, and contain an allergen-free fragrance.
Commiserations to Gavin Bell (Alba Fitness), David Dewey (, Samuel Etherington (Aqua Power Technologies Limited), Vikesh Mistry (Instructor Engine LTD), Dan Pye (Dark Matter Cafe Ltd), Michael Slade (Sterling Shave Club), who were shortlisted but did not win this time and are encouraged to reapply.