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January 2019 Shell LiveWIRE Smarter Future Programme Shortlist Announced!

Thu, 07 February 2019

These five young entrepreneurs have been shortlisted for the Shell LiveWIRE Smarter Future Programme for the month of January!
The Smarter Future Programme provides £5,000 in start-up funding to one winner per month to help young entrepreneurs with the most innovative business ideas to tackle the biggest energy and resource challenges we face.
The five shortlisted businesses for the month of January are:
Marwa Ebrahim (Atypical Cosmetics)
Atypical Cosmetics creates natural, customisable skincare using fresh ingredients reclaimed from food waste. Atypical Cosmetics is redirecting and recycling produce, such as apples, cucumbers and strawberry seeds, which would have otherwise been discarded and using them to make natural cosmetics. By reclaiming surplus fruit and vegetables, the business is helping to reduce the amount of fresh food wasted, the land and water resources being spent specifically on growing cosmetic ingredients, and the distance ingredients are transported by using produce from local and nearby areas.
Harrison Hall (OneCup)
OneCup aims to reverse the habit of single-use disposable containers by replacing them with quality reusables at the point of need, starting with coffee cups. They provide cafes with reusable coffee cups for free and advertise the cafes’ location on the linked app as well as providing branded sleeves. OneCup members can locate the cafes and borrow a cup by scanning the QR code displayed at the till, then return the cups to another OneCup cafe or a ‘smart collector’. OneCup encourages the UK’s coffee-buying public to reduce the waste associated with take-out coffee, without the hassle of carrying a reusable cup around all day.
David Jaramillo (VEO Mobility)
VEO Mobility designs sustainable mobility solutions to offer seamless integrations between product and service within the ‘mobility as a service’ industry, especially focused on micro-mobility. VEO’s lightweight electric vehicles (LEVs) will offer a sustainable alternative to car dependency for short and inner city journeys with options for corporates to deploy LEV shared fleets for employees’ commutes. Their current focus is an air quality-tracking e-bike integrated with IoT and AI technologies to better understand users’ travel patterns and improve the active travel network infrastructure.
Yin Noe (Coillection)
Coillection is an online platform that helps households in the UK better dispose of used cooking oil by providing an efficient and innovative solution for collection of the waste oil. Used cooking oil can be converted into biodiesel which is a carbon neutral fuel and an important renewable energy source; Coillection is taking advantage of this resource across the domestic sphere. Instead of households pouring oil down the kitchen sink where it can solidify in the pipes causing blockages and damaging the surrounding environment, Coillection will collect the used cooking oil from houses and school collection points directly via a provided container.
Isaac Ramonet (Pure Air Industries)
Pure Air Industries is developing technology to remove air pollution from traffic heavy areas. The unit can be attached to any street light or signpost alongside busy roads where it can capture the diesel fumes from passing vehicles. The fumes are collected and processed to filter out polluting particulate matter, VOCs and other greenhouse gases, including CO and CO2. The unit also has technology to measure the air quality of the surrounding area, and the air composition entering and leaving the unit, the data of which can be sold on to corporate and governmental stakeholders.

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