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Martina Zupan Wins August's Shell LiveWIRE Smarter Future Award!

Wed, 03 October 2018

Martina Zupan won August's Shell LiveWIRE Smarter Future Award for her business, Alterwaste.

Business Description

Alterwaste aims to reduce plastic waste by replacing non-sustainable plastic materials with calcium carbonate-based products made from waste eggshells, crustaceans and mollusc shells. UK egg processors currently send their waste to landfill; Alterwaste offers to remove this useful by-product for a much lower fee and divert the material from landfill into a plastic-reducing, circular economy product. Operating on a B2B model, the plastic substitute has applications within the cosmetics industry, as a plastic packaging alternative or even as single-use tableware. This material is biodegradable, compostable and is safe for creatures to consume if it were to find its way back to the waterways.
Commiserations to Harry Hall, (OneCup), Isaac Ramonet (Pure Air Industries), Matthew Rowe (MATR Tech) and Preslava Vassileva (The Eco Chef) who were shortlisted but did not win this time and are encouraged to reapply.

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