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Metronome Energy and Flawsome! Drinks make the final of Shell global innovation prize!

Wed, 05 September 2018

Two Shell LiveWIRE UK alumni, Josh Burton, of Metronome Energy, and Karina Sudenyte, of Flawsome! Drinks (previously Wonky Drinks), have been named as Top Ten Innovators by Shell LiveWIRE!
Two entrepreneurs from the UK have been selected as finalists for Shell LiveWIRE’s Top Ten Innovators Awards, a global competition which highlights and rewards businesses that demonstrate excellence in innovation.
Josh Burton, co-founder of Metronome Energy, is a finalist in the Energy Solutions category, recognising Metronome Energy’s advancement in demand-side response technology, while Karina Sudenyte, co-founder of Flawsome! Drinks, is a finalist in the Retail Supply Chain category, for her start-up’s innovative solution to food waste.
The Awards recognise businesses demonstrating innovation in the categories of Energy Solutions, Retail Supply Chain, and Social Enterprises. The winner of each category will receive a top prize of US $20,000 and two runners-up from each category will each receive a prize of $10,000. All ten winners will receive an award package, including mentoring support by a Shell expert, the opportunity to benefit from market linkages, the possibility to be considered as a vendor to Shell (Retail) and invited to the Top Ten Innovators final event during Global Entrepreneurship Week on 13 and 14 November in Kuching, Malaysia. Here, a global senior expert judging panel will select the overall category winners in an exciting business pitching competition.
This year, an Outstanding Achievement Award was also introduced. Shell is pleased to announce this Outstanding Achievement award goes to De-Rabacon Plastics from Nigeria, along with $10,000 prize money.
The finalists were chosen from 21 shortlisted entries by internal and external experts specialising in entrepreneurship, energy, waste management, retail and social science. Those entries also went to a public vote which attracted over 11,000 voters from 102 countries.
The Awards are open to alumni of Shell LiveWIRE, Shell’s flagship social investment enterprise development programme. This year’s Awards are delivered in partnership with Shell Retail and will identify outstanding Shell LiveWIRE businesses which can enhance the sustainability of Shell Retail business and operations.
Alex Annaev, Social Investment Advisor, Shell UK, said, “Josh Burton and Karina Sudenyte being named as two of Shell LiveWIRE’s Top Ten Innovators showcases the innovative entrepreneurial talent that Shell LiveWIRE UK is nurturing on the world stage.”
“It is great to see finalists who represent the geographic diversity, innovative mindset and forward thinking that we value so highly at Shell Retail,” said István Kapitány, Executive VP of Shell Retail. “This opportunity to work closely with innovators to achieve our shared sustainability and social impact goals is incredibly energising for all of us.”
Operating in 17 countries, Shell LiveWIRE strengthens local economies across the globe by promoting entrepreneurship and developing entrepreneurs. Every year the programme supports thousands of individuals to access the knowledge, skills, networks and resources to turn their innovative business ideas into successful enterprises.
Shell LiveWIRE Top Ten Innovators: 
Energy Solutions
  • Metronome Energy has developed low-cost technology which balances demands on the national energy grid during peak times. (UK)
  • HySiLabs deliver a unique energy transportation solution, not requiring energy to release hydrogen. (France)
  • Alternate Energy provide solar and wind powered community solutions, including water treatment and off-grid solar farms. (Nigeria)
Retail Supply Chain
  • Flawsome! Drinks make sustainable fruit juices from misshapen fruits, relieving farmers of surplus stock going to waste. (UK)
  • WormingUp is an agricultural consultancy specialising in the farming of insects for effective organic waste management. (Malaysia)
  • Terravixta's Plástico Precioso collects and distributes waste plastics to collectors and artisan cooperatives. (Brazil)
Social Enterprises
  • Mulheres Do Sul Global economically empower women refugees by supporting their self-employment as seamstresses. (Brazil)
  • Ai Brique consultants in green technological solutions to improve business operations and energy efficiency. (Malaysia)
  • Greenna's waste management solutions create fashionable products from recycled plastics. (Indonesia)
Outstanding Achievement
De-Rabacon Plastics is a social enterprise that recycles end-consumer plastics into viable commercial products. (Nigeria)
To find out more about Top Ten Innovators visit

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