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Giuseppe Baidoo Wins July's Shell LiveWIRE Smarter Future Award!

Fri, 01 September 2017

Giuseppe Baidoo won July’s Shell LiveWIRE Smarter Future Award for his business, OOZE Drinks.
OOZE Drinks aim is to tackle environmental and social issues by saving fruit and vegetables that are discarded for simply being aesthetically different (misshapen or blemished) and turning them into smoothies to help reduce food waste. According to Wrap, 90,000 tonnes of food is wasted in the UK, much of which is fruit and vegetables. Every tonne of food wasted is responsible for 4.5 tonnes of CO₂. Ooze Drinks’ aim is to save as much as 15 tonnes of surplus produce each year and avoid 65 tonnes of CO₂ being emitted.
Commiserations to Benedicte Kiasi (Swift Cycle), Haydn Kirkman (Airshare Transfers), James Okwudili (Vibro Ultra) and Sam Patchitt (YellowLabel Technology) who were shortlisted but did not win this time and are encouraged to reapply.

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