Blogs News


Show All Tags

GreenRide Sharing is August's Featured Business of the Month

Mon, 14 August 2017

Sylvia Sun won a Shell LiveWIRE Smarter Future Award in November 2016 for her business GreenRide Sharing, which she started aged 26.
GreenRide is the UK’s only on-demand car-sharing mobile application. GreenRide matches passengers needing a ride with drivers already doing a similar journey. Drivers get to recover the cost of their journeys whilst giving passengers on-demand door to door travel at the price of public transport. 
After extensive market research GreenRide Sharing is now focussed on implementing its market strategy and getting the product ready to launch. 
Shell LiveWIRE sat down with Sylvia Sun to catch up with her and to see what's next for GreenRide Sharing.
What was the inspiration behind GreenRide? 
Living in a large city I’ve been surrounded by a problem that is unavoidable. Transportation takes up too much time, too much money and causes far too much pollution. These are huge problems and I believe the key to solving them is data analytics. I believe that my background in this area means that I have a skill set that can contribute to solving an issue that will have such a large impact on so many people.
How did you get into entrepreneurship? Did you always want to go into business for yourself?
Entrepreneurship has always been part of my spirit. My father set up a manufacturing business when I was young and I have seen the transformational impact it has had on the local area. It has always inspired me to do something that can make a positive change.
What challenges did you face when setting up your business? 
Creating a tech start-up and having a non-tech background meant the biggest challenge was always going to be finding a suitable technical co-founder.  
What is your biggest (or proudest) achievement with the business?
Winning various grants has been a good endorsement of our vision, but the reaction from our users is my proudest achievement. On a very small spend we got 261 drivers signed up to trial our beta mobile app in Exeter in less than two months. 
You won a Shell LiveWIRE Award in 2016, how have things changed for you since then? 
We have changed our trial launch city from London to Exeter. We were selected to be part of the inaugural cohort of Exeter City Futures, an accelerator focused on reducing congestion in the city of Exeter.  We saw this as a perfect opportunity, and Exeter the perfect city for a trial launch. 
What’s next for GreenRide? 
We will launch our mobile application for the Greater Exeter area in August 2017. We will be assessing the impact made over a number of months, adapting the service where required, and looking to invest in expansion beyond that.  
Entrepreneurs drive innovation. How do you think this can be used to help create a smarter future? 
In the context of urban transport, I believe there are two approaches to becoming “smarter”. The first is through regulation, such as congestion charges or no-go zones for cars. The second is through providing people with alternative ways of getting around cities – ways that both tailor to their needs and lifestyles but also changes their travel behaviour. For people to give up car ownership and single occupancy car travel they need to have alternatives for all the types of journeys they make, and these alternatives need to be equally as cheap and convenient as driving their car. Innovation is key to providing these alternatives in a way that reduces congestion and associated pollution.
What role do you think entrepreneurs will play in the transition to a low carbon society? 
Any entrepreneur creating innovations in urban transport will be judged on how their solution helps reduce congestion. With such a strong consensus across city authorities to reduce traffic associated pollution, any new service will face growth restrictions if it doesn’t contribute to achieving this goal. So, the creation of a smarter urban transport ecosystem is wed to the mission to reduce congestion.
What advice would you give to aspiring young entrepreneurs? 
Focus on your users and don’t forget your mission.
Got a Smart Idea for a Business? 
Do you have a smart business idea that will provide a solution to the world’s future transport, food, energy, or natural resource challenges, or make our urban environments cleaner and more sustainable places to work and live in? If so you can apply online now for funding!​

Related Links & Downloads

Related Posts