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July 2017 Shell LiveWIRE Smarter Future Programme Shortlist Announced!

Fri, 04 August 2017

These five young entrepreneurs have been shortlisted for the Shell LiveWIRE Smarter Future Programme for the month of July!
The Smarter Future Programme provides £5,000 in start-up funding to one winner per month to help young entrepreneurs with the most innovative business ideas to tackle the biggest energy and resource challenges we face.
The five shortlisted businesses for the month of July are:
Giuseppe Baidoo (OOZE Drinks)
OOZE Drinks aim is to tackle environmental and social issues by saving fruit and vegetables that are discarded for simply being aesthetically different (misshapen or blemished) and turning them into smoothies to help reduce food waste. According to Wrap, 90,000 tonnes of food is wasted in the UK, much of which is fruit and vegetables. Every tonne of food wasted is responsible for 4.5 tonnes of CO₂.  Ooze Drinks’ aim is to save as much as 15 tonnes of surplus produce each year and avoid 65 tonnes of CO₂ being emitted.
Benedicte Kiasi (Swift Cycle) 
Swift Cycle promotes an economically friendly environment via the reutilising of reusable materials. The business provides users with the ability to help their environment either by donating their unwanted goods, hiring their unused goods or selling it through their app. 
Haydn Kirkman (Airshare Transfers) 
Airshare Transfers provides door-to-door airport transfers through the organising of shared taxis by acting as an intermediary between self-employed drivers and customers. Airshare Transfers uses existing mobility solutions more efficiently to reduce both localised congestion and, more broadly, consumption of natural resources. An airport such as Manchester handles over 65,000 vehicles entering it every day, through the more efficient coordination of resources, and subsequent reduction in miles driven, the business anticipates a 50% reduction in fuel consumed and CO2 emitted can be achieved for every customer journey.
James Okwudili (Vibro Ultra) 
Vibro Ultra’s innovative cloud-based design software provides a means of increasing the use of construction and demolition waste in urban infrastructure developments by using suitable waste, such as crushed recycled gravel, concrete, brick or asphalt, to improve weak soils.  By using Vibro Ultra’s software, ground improvement designers can improve sites with construction waste while Vibro Ultra’s software works out how many stone columns to put on a given area, what cost-effective recycled material to use and how much of the recycled material is required for the job. The business is aiming to reduce the need for expensive ground improvement methods and create a more sustainable, resource-efficient UK.
Sam Patchitt (YellowLabel Technology)
YellowLabel is developing a UK-wide app for discounted goods that are due to expire. The YellowLabel app prevents supermarket food waste by advertising and enabling the sale of marked down goods to app users. The app enables users to ‘peek’ into the store from their phone and browse the reductions on offer, in turn saving money and preventing food going to waste. 

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