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Spotlight on March's Smarter Future Award winner, Irina Fedorenko, co-founder of Kindness Collective

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Thu, 18 May 2017

Irina Fedorenko won March’s Shell LiveWIRE Smarter Future Award for her business, Kindness Collective.

Business Description

Kindness Collective won their Shell LiveWIRE Smarter Future Award as BubbleNut Wash. Kindness Collective sustainably produces natural detergents made of soapnuts (Sapindaceae berry) that provide a natural alternative to chemical-intensive products, thus decreasing the amount of harmful chemicals released into the environment and enabling the reuse of ‘grey water’. The business’ product allows grey water to be released straight into waterways without further treatment. Alternatively this water can be used as a garden fertilizer. The business is hoping to save at least 30 gallons of waste water a day in each UK household, whilst reducing the amount of phosphates released into UK rivers by 16%. 
Irina Fedorenko of Kindness Collective

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