Business Library

Welcome to the Shell LiveWIRE Business Library! Are you just starting up? Thinking of scaling? Choose a Business Stage from the menu below to find information appropriate to your current situation. Alternatively, you can use the search tool to look for specific topics.

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The Elevator Pitch

The Elevator Pitch

The term ‘elevator pitch’ is used to describe the overview or presentation that an entrepreneur might give to describe their business, products or services to an investor or business angel.

The Business Plan

If you're a startup, writing a business plan is a great way to gather all your thoughts and ideas together in one place, no matter how poorly formed they might be at this stage.

Thinking Strategically at the Business Planning Stage

Many small businesses starting up think of strategic or long-term planning as something that is only undertaken by large businesses.

Preparing Your Business Plan

A good business plan is a complete description of a business and its plans for the next one to three years.

Contents of a Business Plan

So what should you include in your business plan?

The Value Proposition of a Business

How to describe the Value Proposition of your business to customers, clients and potential business partners or investors by Steven Leach (UnLtd) for Shell LiveWIRE.

Why You Need a Business Plan: The Importance of Planning

The best businesses see business planning as a continuous activity setting both long-term and short-term goals and objectives. Both are important, as is regular monitoring to determine if goals and objectives are being met.

Purpose and Vision

An analysis and review of the external environment, combined with your own values and expectations, will help you to develop a purpose and a vision.

Effective Planning

When you are planning to meet your objectives you must set priorities within your established goals.

PEST Analysis

One way of planning your business is to undertake a PEST analysis.

Monitoring and Review

Once you have decided on your course of action and begun to implement it, you then need to monitor progress and, if necessary, take corrective action.

Non-Disclosure Agreement

A non-disclosure agreement, sometimes referred to as a confidentiality agreement, is a legally binding document that protects a product or process that you have invented from being disclosed by another party.

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