Business Library

Welcome to the Shell LiveWIRE Business Library! Are you just starting up? Thinking of scaling? Choose a Business Stage from the menu below to find information appropriate to your current situation. Alternatively, you can use the search tool to look for specific topics.

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Perhaps the most important aspect of running your business is selling.

Cold Calling

Cold calling is still one of the most common and generally most effective ways of developing sales leads and is especially successful if the necessary pre-planning takes place.

Face-to-face Sales

The face-to-face sales interview with a potential buyer is often the most important part of the whole marketing function.

Prospecting For and Generating Leads

The first and crucial step in selling is to identify prospective customers (prospects).

Top Sales Training Tips

Selling is as essential an element of your business as, say, preparing a business plan or retaining effective financial control.

Karma Active's Quick Guide to Sales

Karma Active's Quick Guide to Sales

Karma Active won a Shell LiveWIRE Award in June 2010. Here they offer some advice on refining your sales technique.

The Sales Ledger

A sales ledger is used to record, the sales for a month, how much cash was received when the cash was received; and what is currently owed to the business.