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Displaying filtered results by: 'Marketing Planning' (Remove Filter)

Marketing Planning

Arguably, the most important function of any business is marketing.

Defining Your Market

Many businesses define their market by looking at the product or service they are providing; that is, they are product-led.

Preparing a Marketing Plan: Introduction

Careful planning increases the chances of successfully accomplishing what you set out to achieve.

Preparing a Marketing Plan: Customer Targeting and Market Positioning

The final outcome of your marketing plan very much depends on your approach to customer targeting and how you decide to position your products or services in the marketplace.

Preparing a Marketing Plan: Marketing Objectives

Once you are clear about your target market and about the position you propose to adopt in the market you can begin to define some marketing objectives.