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Marketing Planning

Arguably, the most important function of any business is marketing.

How to Prepare a Marketing Plan

By stating how you intend to deal with each of the 4Ps you will have begun to create a set of task objectives for your marketing plan.

Preparing a Marketing Plan: Introduction

Careful planning increases the chances of successfully accomplishing what you set out to achieve.

Preparing a Marketing Plan: Marketing Objectives

Once you are clear about your target market and about the position you propose to adopt in the market you can begin to define some marketing objectives.