Business Library

Welcome to the Shell LiveWIRE Business Library! Are you just starting up? Thinking of scaling? Choose a Business Stage from the menu below to find information appropriate to your current situation. Alternatively, you can use the search tool to look for specific topics.

Choose Business Stage

Search Business Library



Show All Tags

Displaying filtered results by: 'Marketing Objectives' (Remove Filter)

Preparing a Marketing Plan: Marketing Objectives

Once you are clear about your target market and about the position you propose to adopt in the market you can begin to define some marketing objectives.