Business Library

Welcome to the Shell LiveWIRE Business Library! Are you just starting up? Thinking of scaling? Choose a Business Stage from the menu below to find information appropriate to your current situation. Alternatively, you can use the search tool to look for specific topics.

Choose Business Stage

Search Business Library



Show All Tags

Displaying filtered results by: 'Marketing Mix' (Remove Filter)

How to Prepare a Marketing Plan

By stating how you intend to deal with each of the 4Ps you will have begun to create a set of task objectives for your marketing plan.