Business Library

Welcome to the Shell LiveWIRE Business Library! Are you just starting up? Thinking of scaling? Choose a Business Stage from the menu below to find information appropriate to your current situation. Alternatively, you can use the search tool to look for specific topics.

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Digital Marketing

Digital marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.


These days, websites are the shop fronts for most new businesses. Find out how to use them to best effect.

Using Social Media to Promote Your Business

Social media can be an effective way to engage with potential customers, and to get the word out about your business.