Business Library

Welcome to the Shell LiveWIRE Business Library! Are you just starting up? Thinking of scaling? Choose a Business Stage from the menu below to find information appropriate to your current situation. Alternatively, you can use the search tool to look for specific topics.

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Cashflow Statements

A cashflow statement simply shows all the receipts to, and payments by, the business.

Choosing Appropriate Financial Objectives

When you consider your strategic objectives and your annual business plan, you will want to define the objectives in financial terms (as well as marketing, quality and people terms).

Exporting For the First Time

Exporting For the First Time

When it comes to exporting, small firms have some important advantages over their big business counterparts.

Choosing an Export Market

Market research is the key to reducing the degree of risk involved in selling into a new market.

Researching the Export Market

Effective research comes from good preparation and planning.

Exploring Your Market Entry Options

Having researched potential markets you will have realised that different ones have different distribution structures; the set up of the industry in the area you are targeting may be completely unlike that in the UK.

The Export Marketing Plan

This is the start of the next major phase of your export development.

Getting Goods to the Export Market

Most people’s experience of international transport is limited to sending the occasional parcel long-distance.

Negotiating Globally

Different nationalities have different values and ways of behaving.

Data Protection

If you collect personal data from your customers, then you should be aware of data protection issues, particularly your requirements under the Data Protection Act 1998.

Employing People

As a young entrepreneur employing people for the first time, there are a number of issues to think about, including recruitment, delegation and managing employees.

Defining Your Requirements

Recruitment and selection must be considered as two separate processes, otherwise one or both may fail.

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