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Digital Marketing

Thu, 03 December 2009

Digital marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
Whilst digital marketing does include many of the techniques and practices contained within the category of Internet marketing, it extends beyond this by including other channels with which to reach people that do not require the use of the Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, text, display / banner ads and digital outdoor.
See the Related Posts below for more information on different types of digital marketing and how to use them to best effect.

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