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Ross Kemp (Asap Water Crafts)

Ross Kemp won a £1,000 Shell LiveWIRE Grand Ideas Award in October 2013 for his business, Asap Water Crafts.
Entrepreneur: Ross Kemp

Business: Asap Water Crafts

Location: Loughborough

Business Description

Asap Water Crafts has developed a small, electric, one-person watercraft for rescue use and the leisure market.

Rescuing and towing people in the water is extremely difficult, and there has been little innovation in water rescue equipment. Most equipment is for leisure and adapted for rescue purpose – for example a jet ski needs its water outlet modified and a paddleboard is simply fitted with extra handles. Fuel-hungry, high-revving jet skis are also expensive to buy and run and take two lifeguards to launch. The business has designed a solar charged, quick launch craft, specifically for rescue – providing a cheaper and more purpose-built alternative.

You can follow Ross on Twitter @asapwatercrafts or on Facebook.

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