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Martina Zupan (Alterwaste)

Martina Zupan won a Shell LiveWIRE Smarter Future Award in August 2018 for her business, Alterwaste.

Business Description

Alterwaste aims to reduce plastic waste by replacing non-sustainable plastic materials with calcium carbonate-based products made from waste eggshells, crustaceans and mollusc shells. UK egg processors currently send their waste to landfill; Alterwaste offers to remove this useful by-product for a much lower fee and divert the material from landfill into a plastic-reducing, circular economy product. Operating on a B2B model, the plastic substitute has applications within the cosmetics industry, as a plastic packaging alternative or even as single-use tableware. This material is biodegradable, compostable and is safe for creatures to consume if it were to find its way back to the waterways.
You can follow Alterwaste on Twitter and Facebook.

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