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Sara Davies (Crafter's Companion)

The 2006 Shell LiveWIRE Young Entrepreneur of the Year Award (North East) was won by Sara Davies and her business Crafter's Companion.
Sara Davies (née Johnson) graduated from the University of York Management School with first class honours. As part of her degree, she undertook a year in industry working for a mail-order company operating in the Arts and Crafts sector. After undertaking product development research, by the time she returned to complete her final year of study in October 2005, she had a number of products in the final stages of development, and felt the impetus to push forward instead of awaiting her graduation (as had previously been her intention). So, in September 2005 Crafter’s Companion was formed. Crafter's Companion now has an office in the North-East of England, as well as in Florida, USA, from where the American side of the business is conducted.
Since the launch of the Enveloper, which Sara designed and developed with the help of her father, the company has gone from strength to stength. Numerous awards have been won by Sara individually, and by the company as a whole, both in the crafting industry and the business world in general. Innovative products such as the Ultimate Pro and the Rock-a-Blocks have changed the world of crafting and encouraged greater nmbers of people into papercrafting. The company aims to make papercrafting a fun and simple process, and so all products are made with this in mind. For example the extensive range of CD ROMs, which have spear-headed the rise in digital crafting, are made to a 'point-and-click' specification, meaning that even those who are computer illiterate are able to use them.
Sara is a regular guest on Ideal World and Create & Craft shopping channels, and also appears on the Home Shopping Network (HSN) in America, Home Shopping Europe (HSE) in Germany, and The Shopping Channel in Canada. In addition to her Shell LiveWIRE award Sara was also named as North East Young Business Person of the Year in 2009.