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Alex Griffin (Bouf Ltd)

The 2007 Shell LiveWIRE Young Entrepreneur of the Year Award (London) was won by Alex Griffin and his business Bouf Ltd.
It was a sunny, Sunday afternoon at Spitalfields market in East London, when Alex Griffin realised how difficult it was to buy custom-made and unique products - be it art, fashion or furniture.
While high-street retailers churned-out bland, mass-produced and cheaply-made products with no room for personalisation, a world of innovative designer-makers and niche brands remained hidden. We were sure that people would rather buy lovingly-made, individual products than the high-street alternative, if only they could find them.
Twelve months of research, development and elbow-grease later, and there's a web 2.0 solution. Described as a Superboutique, is the online venue to buy and sell limited edition, custom-made and highly unique products, from fashion, food and furniture to gadgets, footwear and gifts. All products are curated and often made in small quantities, so the range is always changing. is a fantastic source of unique products for all budgets, for those that prefer to stand out from the crowd.