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- 04. Compiling the plan
- 05. Business plan contents: Summary
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- Marketing Planning
- Definition of Marketing
- Defining Your Market
- Preparing a Marketing Plan (i)
- Preparing a Marketing Plan (ii): Customer targeting and market positioning
- Preparing a Marketing Plan (iii): Marketing objectives
- Marketing Mix - The 4Ps
- How to Prepare a Marketing Plan
- Future developments
- Corporate Identity
- Naming Your Business
- Pricing Strategies
- Advertising
- Digital Marketing
- Direct Marketing
- Public Relations (PR)
- Guide to PR-ing your Business
- Delivery of PR
- PR Versus Marketing
- Press and PR
- 01. The purpose of PR
- 04. Preparing for PR
- 05. Developing the PR Programme (i): Defining the problem
- 07. Developing the PR Programme (iii): Identifying the target audience
- 08. Developing the PR Programme (iv): Preparing key messages
- 09. Developing the PR Programme (v): Developing a master media list
- 10. Developing the PR Programme (vi): Establishing objectives
- 11. Developing Support Media materials
- 12. News Tools (i): An overview
- 13. News Tools (ii): The press release
- 14. News Tools (iii): Drafting a press release
- 15. News Tools (iv): Formatting a press release
- 16. News Tools (v): Issuing photography
- 17. News Tools (vi): Organising a photocall
- 18. News Tools (vii): Hosting a press event
- 19. News Tools (viii): Targeting specific journalists
- 20. News Tools (ix): Preparing the media distribution list
- 21. Evaluation techniques
- Industry Insiders Case Study
- Top 10 Bite-Sized Advice Tips for Delivering Effective Speeches & Presentations
- Top 10 Bite-Sized Advice Tips For Effective Media Relations
- Top 10 Bite-Sized Advice Tips for Social Media PR
- Conferences and Exhibitions
- Business Cards
- Marketing and Promotion - Award Winners Case Study
- Top 5 Tips for Young Entrepreneurs: The Building Workshop
- Marketing Planning
- Networking
- Sales
- eCommerce
- Accounts and Finance
- Exporting
- 01. Planning to Export (i)
- 02. Planning to Export (ii): Selecting your export opportunity
- 03. Planning to Export (iii): Choosing an export market
- 04. Planning to Export (iv): Researching the market
- 05. Planning to Export (v): Exploring your market entry options
- 06. Planning to Export (vi): The export marketing plan
- 07. Sales Quotations and Contracts (i)
- 08. Sales Quotations and Contracts (ii): Methods of payment
- 09. Sales Quotations and Contracts (iii): Completing the sales quotation
- 10. Market delivery methods
- Contracts
- Language skills for business
- Negotiating globally
- Is your business 'Open to Export'?
- Data Protection
- Employing People
- Delegation and Staff Appraisal
- Main Management Tasks
- Delegation
- The Delegation Process (i)
- The Delegation Process (ii): Useful Behaviour Before The Delegation
- The Delegation Process (iii): Useful Behaviour During The Delegation
- The Delegation Process (iv): Useful Behaviour After the Delegation
- The Delegation Process (v): Behaviours To Look For In The Delegatee
- The Delegation Process: What Stops You?
- Appraisals (i): What Is An Appraisal?
- Appraisals (ii): What Use Is An Appraisal?
- Appraisals (iii): How Often Should You Appraise?
- Appraisals (iv): Who Should Appraise?
- How To Appraise
- Giving Feedback In An Appraisal
- What Can Go Wrong With The Appraisal Process?
- Developing People
- Managing Teams
- 01. Relationships
- Why Use Teams?
- Team Purpose
- Teamwork Processes
- Task and Maintenance
- Group Dynamics
- 07. What Can Go Wrong?
- 08. What Can Go Wrong? (ii): Roles
- 09. What can go wrong? (iii): Informal group processes
- 10. What Can Go Wrong? (iv): Hidden Agendas
- 11. What Can Go Wrong? (v): Conflicts
- 12. Team Development
- Recruitment and Selection
- 01. Defining your requirements (i)
- 02. Defining your requirements (ii): Job analysis
- 03. Defining your requirements (iii): Job description
- Person Specification
- 05. Defining your requirements (v): Do you really need to hire someone new?
- 06. Attracting applicants
- 07. Selection techniques
- 08. Interviewing (i)
- 09. Interviewing (ii): Who should interview?
- 10. Interviewing (iii): When to interview
- 11. Interviewing (iv): Pre-interview preparation
- 12. Interviewing (v): Interview questions
- 13. Interviewing (vi): Interview structure
- 14. Interviewing (vii): Horns or halo?
- 15. Interviewing (viii): Keeping people informed
- 16. Selecting the successful candidate
- 17. Recording and evaluating the process
- Management
- Quality Management
- Sustainable Development
- Working With Suppliers
- Assessing your requirements
- 'Just In Time' supplies
- Choosing a supplier
- Contracts
- Finding Suppliers/Wholesalers
- Negotiation 1: Successful negotiation
- Negotiation 2: Approaches to negotiation
- Negotiation 3: Creative bargaining
- Negotiation 4: Relational influence and power
- Negotiation 5: Negotiating with integrity
- Negotiation 6: Negotiating globally
- Negotiation 7: Using an advocate
- Dealing With Conflict
- Stock control and inventory
- Resource Management
- Case Study: Andy Mead (The Finishing Line)
- Case Study: Mandy Scott (AA Flags)
- Case Study: Patricia Hay (First Base Employment)
- Delegation and Staff Appraisal
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- 2009 Winners
- Shell LiveWIRE Young Entrepreneur of the Year Award Winners
- 2012 - Ben Allen (Oomph Wellness)
- 2011 - Michael Korn (KwickScreen)
- 2009 - Robert Matthams (Shiply.com)
- 2007 - Tom Morgan, Dan Wedgwood, Lamorna Trahair, and Jenny Hunter (The League of Adventurists)
- 2006 - James Steward and Natalie Connell (Cyclepods)
- 2005 - Jamie Murray Wells (Glasses Direct)
- 2004 - Neil Farish and Neil Tierney (Lightweight Medical Ltd.)
- 2003 - Michael Welch (Blackcircles.com)
- 2002 - Aftab Ahmed and Afzal Ahmed (Fixits)
- 2001 - Neil Jordan and Kieran Middleton (Mex2Go)
- 2000 - Jenine Parkynn (Fender Sturrock Ltd)
- 1999 - Stephen Greenhorn (911 Recovery)
- 1998 - Fraser Hay (Health Scope Direct)
- 1997 - Ronan McNamara (McNamara Tours and Consultancy)
- 1996 - Michael Richford and Gary Tibbitt (Optimum Test Solutions)
- 1995 - John Burford (Harvey's Electrical Services)
- 1994 - Eira Guest (Cornerstar Design Company)
- 1993 - Gary McEwan (Associated Freight Training)
- 1992 - Andrew Donaldson (Active Supply & Design)
- 1991 - Alison-Jayne Matthews (Alison-Jayne Couture)
- 1990 - Sean Blair (Octo Industrial Design)
- 1989 - Colin Rafferty (Rafferty Furnishings)
- 1988 - Nick Munro (Trinkets)
- 1987 - Clare Parkinson and Angela Taylor (House to House)
- 1986 - Ginette Brogan (The Farm Shop)
- 1984 - Stewart Graham (Gael Force Marine)
- Shell LiveWIRE Young Entrepreneur of the Year Award Regional Winners and Finalists
- Dana Elemara (Arganic) - 2012 Finalist
- Charles Francis (Lick Me I'm Delicious) - 2012 Finalist
- Jide Johnson-Babatunde (Aniboxx) - 2012 Finalist
- Jonathan May (Sponsorcraft) - 2012 Finalist
- Jules Quinn (The *TeaShed) - 2012 Finalist
- Nithin Thomas (SQR Systems Limited) - 2012 Finalist
- Sam Zawadzki (AdvancetoGO.com) - 2012 Finalist
- Chris Dodson (Concept Cupboard) - 2011 Finalist
- Rosemary Francis (Ellexus) - 2011 Finalist
- David Grimes (myParcelDelivery.com) - 2011 Finalist
- Laurence Kemball-Cook (Pavegen) - 2011 Finalist
- Isabel Lizardi (Bare Conductive) - 2011 Finalist
- Joanna Montgomery (Little Riot) - 2011 Finalist
- Christopher Yeomans (Estriatus Energy Ltd) - 2011 Finalist
- 2010 - Charmaine Kemp (Wheelie Good Mobility)
- 2010 - Christopher Baker-Brian, Laurent Van Houcke and Mansoor Mohammad Hamayun (BBOXX Ltd)
- 2010 - Jannen Vamadeva (Anytime Doctor)
- 2010 - Micheal Holliday & Chris Hall (Roots Design Workshop Limited)
- 2010 - Nick Proctor (Amber Energy Consultants Ltd)
- 2010 - Tom Allason (Shutl)
- 2010 - William Allingham (Allingham QUADCRATE)
- 2009 - Daniel Woolman (Binifresh™)
- 2009 - Gregor Mackintosh (Mackintosh of Glendaveny)
- 2009 - Jon Petrie (DS Music)
- 2009 - Mike Turner (Turnkey I.T. Solutions)
- 2009 - Ross Fobian and Richard Hamnett (ResponseTap)
- 2009 - Sam Rickett (Everlution Software)
- 2009 - Simon Darker and Harry Hunter (Think Pacific )
- 2007 - Alex Griffin (Bouf Ltd)
- 2007 - Allen Holland and William Parsons (Wares Ltd.)
- 2007 - Hannah Marshall (Hannah Marshall)
- 2007 - James Halliburton (Seatriever International)
- 2007 - James Watt and Martin Dickie (BrewDog)
- 2007 - Lucy Cohen and Sophie Hughes (Mazuma UK Ltd)
- 2007 - Mark and Paul Creighton (Advanced Electronic Solutions)
- 2007 - Nicky Gray (Kiki's Kabin)
- 2007 - Simon Phelps (Fluvial Innovations Ltd)
- 2006 - Sarah Durkin and Sharon Kralj-Grocott (Zen Creative)
- 2006 - Sara Davies (Crafters Companion)
- 2006 - Richard Starrett and Neil Mackay (Beautiful Vending Ltd)
- 2005 - Andrew Stevenson and Angus McPhail (Skipinnish Records)
- 2005 - Jennifer Irvine (The Pure Package)
- 2005 - Andy and Nick Wood (Fruit Boost)
- 2004 - Andy and Samantha Bradshaw (Oneighty Creative Ltd)
- 2004 - Matthew East and Rosie Ellis (SceneCraft UK Ltd)
- 2003 - Sufyan Ismail and Bashir Timol (1st Ethical)
- 2003 - Alison Hampel and Sophie Threapleton (Coco Ribbon)
- 2002 - Charlie Osmond and Caroline Plumb (FreshMinds)
- 2002 - Simon Noble (Simon Noble Surfboards)
- 2001 - Barjis Chohan (BARJIS)
- 2001 - Shawn Taylor (STR Service Centre)
- 2000 - Abi Williams and Rupert Meats (Rude)
- 2000 - Kerri Binnie-Middleton (K TWO Products)
- 2000 - Richard Reed, Adam Balon and Jon Wright (Innocent)
- 1999 - Sarah Fenton (Scarlett Jewellery)
- 1998 - Jennifer and Victoria Frame (Victor J's)
- 1997 - James Keay (Select-a-Skip)
- 1996 - Rebecca Alfandary (Active Designs)
- 1995 - Andrew McKelvie, John Shiverall and Russell Sneddon (The Solution Works)
- 1995 - Paul Ephremsen and Paul Soanes (iD Live Brand Experience)
- 1995 - Suzanne Neville (Suzanne Neville Couture)
- 1994 - Elizabeth Chantree (Juniper Berry)
- 1994 - Frank McKenzie (Classic Stained Glass Designers)
- 1993 - Meuryn Hughes (Aureus Publishing)
- 1992 - Debra O'Mahony (Etoile Emboridery Design)
- 1991 - Ian Bradley and David Watts (Hospital Entertainment Ltd)
- 1990 - Simon Weir (The Classical Recording Company)
- 1989 - Rhian Davies and Rhian Williams (Siwgar a' Sbeis)
- 1988 - Brigid Doherty (Creativebridge)
- 1987 - Mary O'Hara (Exclusive Golf Tours)
- 1986 - Sunil Vadhera and Abid Nawaz (Body Zone)
- 1984 - Alan Hyde (Protoplas)
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