There is no point in "the small" competing against each other whilst "the big" look down and laugh, many of whom are meanwhile moping along in their sluggish manner doing the same thing that they were 10 years ago.
The aim of any business is to sell more than your competitors. But for this to happen, you need to remind your customers why they should buy from you rather than a rival. So ask yourself, what is it about your firm that is distinctive?
Running your own business can be a million different things: exhilarating, daunting, demanding, liberating, stressful and rewarding. But whether you’re aiming to open a shop or become the next Richard Branson, there are means and ways of ensuring you get the fundamentals right, which will make the rollercoaster all the smoother.
Starting your own business is hard work – seriously hard work – and can quite often feel like you’re on a rollercoaster. But if you believe in what you're doing, it can also be the most rewarding job in the world.
A recent report suggests that 72% of customers abroad would rather buy products that provide information in their own language. Translation and localisation are important things to think about when trying to export.