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I suppose you don't even have to win the Award to find that the application process helps you define what your business is trying to achieve, or offer, in a clear and concise way. It can help slim down and simplify the general strategy and make clear the key aspects of your business. Winning the Award makes all the work seem worthwhile - it means that others and the panel believe in your idea and has motivated me to continue this pursuit.  

Douglas Deans, Leading Edge Medtach