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Your search for the tag promotion produced 10 results.
Rachel Johnson of Industry Insiders talks about the difference some good PR can make when first starting out in business. Rachel won a Shell LiveWIRE Grand Ideas Award in February 2011. Industry Insiders arranges for experts in the media and creative industries to give motivational talks,...
/alumni/grand-ideas-award-winners/2011-winners/2011-february/rachel-johnson/industry-casestudy/
5 ways to make your website work
This article was kindly supplied to Shell LiveWIRE by the Yell.com Online Marketing Team The internet has made starting a new business simple. In theory anyone can be a bedroom entrepreneur with just a computer, an internet connection and a great idea. However just building a website and putting...
Marketing and Promotion - Award Winners Case Study
Getting people to hear about your business is arguably one of the toughest things when starting out as a new business as it can be expensive and targeting the right people can be difficult. We have asked some of our recent Shell Grand Ideas Award winners what different marketing strategies they...
/business-library/marketing-and-promotion/marketing-grandideas-casestudy/
Where to get them printed, what information to include, the DIY method and how to find a designer to produce them for you. Business Cards are one of the simplest forms of marketing and promotion and a useful tool for networking with new and potential clients. One of the first things...
Direct mail is a form of marketing that does not involve a personal interview and can be very effective, although the response or conversion rate is much lower than personal selling. It can also be a valuable way of creating positive leads, in the form of enquiries to follow up. Direct mail...
/business-library/marketing-and-promotion/direct-marketing/direct-mail/
Direct marketing is any unsolicited contact your business makes with existing or potential customers in order to generate sales or raise awareness. For many businesses, it's by far the most cost-effective form of marketing. From direct mail and leaflet drops to telemarketing and email marketing,...
Dan Parker, Marketing Director from FireText Communications Ltd offers some top tips on using SMS marketing for your business. More and more businesses are looking for low-cost and effective ways to reach their customers. With a typical open-rate of 98%, SMS (or text messaging) is a...
/business-library/marketing-and-promotion/digital-marketing/sms-marketing/
Using LinkedIn To Market Your Business
by Simon Ellingworth (www.businesssmiths.co.uk) LinkedIn is a social networking site for professionals that can help you promote your small business. It can help you drive traffic to your website to build brand awareness, demonstrate your expertise, and win work. LinkedIn allows...
To stay in business you need to make money by selling your products and services. This section is about some of the types of marketing and promotion you can use.
Dave Stone talks us through the various marketing techniques his business, UKloupes, uses. Dave won a Shell LiveWIRE Grand Ideas Award in February 2010. UKloupes was set up in 2010 to supply affordable loupes to dental students. Along the way, their high quality loupes have attracted...
/alumni/grand-ideas-award-winners/2010-winners/2010-february/dave-stone/ukloupes-case-study/
