Your search for the tag marketing produced 21 results.
PR Versus Marketing
Marketing is a term used to explain activities undertaken to create an organisation's markets. Its objective is to create and communicate with specific population groups likely to consume their product or service.
PR deals with publics. Publics organise around issues and seek out...
Industry Insiders Case Study
Rachel Johnson of Industry Insiders talks about the difference some good PR can make when first starting out in business. Rachel won a Shell LiveWIRE Grand Ideas Award in February 2011. Industry Insiders arranges for experts in the media and creative industries to give motivational talks,...
Digital marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
This includes not only websites but also e-bulletins, social media, videos, mobile phones,...
Direct mail is a form of marketing that does not involve a personal interview and can be very effective, although the response or conversion rate is much lower than personal selling. It can also be a valuable way of creating positive leads, in the form of enquiries to follow up.
How to Prepare a Marketing Plan
By stating how you intend to deal with each of the 4Ps of marketing you will have begun to create a set of task objectives.
If you opted for a cost focus positioning approach you might note under ‘product’ that, amongst other things, there is a need to add a particularly...
Marketing Mix - The 4Ps
The marketing mix is made up of the following elements, often referred to as “the four Ps”:
Product (or service)
Place (location and distribution)
For a business to succeed, you need to:
get all of the elements right
strike a balance between the elements...
Defining Your Market
Too many businesses define their market by looking at the product or service they are providing; that is, they are product-led. Whilst sometimes that can be effective, in most cases businesses need to be market-led: they should be looking at, and planning, everything from the viewpoint of the...
Definition of Marketing
Marketing is all about finding and satisfying customers - identifying the need for a product or service and then providing it at the right time, in the right place and at the right price.
Marketing covers all aspects of your business, from defining your product or service to the...
Arguably, the most important function of any business is marketing. To many people marketing just means selling, but it is far more than that. Making a product or providing a service is relatively straightforward. The hard part is ensuring that your potential customers are aware that you exist....
Marketing and Promotion
To stay in business you need to make money by selling your products and services. This section is about some of the types of marketing and promotion you can use.