Your search for the tag marketing produced 22 results.
Where to get them printed, what information to include, the DIY method and how to find a designer to produce them for you.
Business Cards are one of the simplest forms of marketing and promotion and a useful tool for networking with new and potential clients.
One of the first things...
Using LinkedIn To Market Your Business
by Simon Ellingworth (www.businesssmiths.co.uk)
LinkedIn is a social networking site for professionals that can help you promote your small business. It can help you drive traffic to your website to build brand awareness, demonstrate your expertise, and win work.
Advertising generates £1.46 billion every year. Its contribution to the UK economy is massive. With a young and high-earning workforce, nearly half under 34 years old, the industry is fast-paced and competitive. Increasingly, campaigns are carried across multiple channels requiring...
Industry Insiders Case Study
Rachel Johnson of Industry Insiders talks about the difference some good PR can make when first starting out in business. Rachel won a Shell LiveWIRE Grand Ideas Award in February 2011.
Industry Insiders arranges for experts in the media and creative industries to give motivational talks,...
PR Versus Marketing
Marketing is a term used to explain activities undertaken to create an organisation's markets. Its objective is to create and communicate with specific population groups likely to consume their product or service.
PR deals with publics. Publics organise around issues and seek out...
5 ways to make your website work
This article was kindly supplied to Shell LiveWIRE by the Yell.com Online Marketing Team
The internet has made starting a new business simple. In theory anyone can be a bedroom entrepreneur with just a computer, an internet connection and a great idea. However just building a website and putting...
How to Prepare a Marketing Plan
By stating how you intend to deal with each of the 4Ps of marketing you will have begun to create a set of task objectives.
If you opted for a cost focus positioning approach you might note under ‘product’ that, amongst other things, there is a need to add a particularly...
Marketing Mix - The 4Ps
The marketing mix is made up of the following elements, often referred to as “the four Ps”:
Product (or service)
Place (location and distribution)
For a business to succeed, you need to:
get all of the elements right
strike a balance between the elements...
Defining Your Market
Too many businesses define their market by looking at the product or service they are providing; that is, they are product-led. Whilst sometimes that can be effective, in most cases businesses need to be market-led: they should be looking at, and planning, everything from the viewpoint of the...
Definition of Marketing
Marketing is all about finding and satisfying customers - identifying the need for a product or service and then providing it at the right time, in the right place and at the right price.
Marketing covers all aspects of your business, from defining your product or service to the...