Your search for the tag marketing produced 9 results.
How to Prepare a Marketing Plan
The marketing mix is made up of the following elements, often referred to as “the four Ps”:
Product (or service)
Place (location and distribution)
For a business to succeed, you need to:
get all of the elements right
strike a balance between the elements...
Industry Insiders Case Study
Rachel Johnson of Industry Insiders talks about the difference some good PR can make when first starting out in business. Rachel won a Shell LiveWIRE Award in 2011. Industry Insiders arranges for experts in the media and creative industries to give motivational talks, educational workshops...
5 ways to make your website work
In theory anyone can be a bedroom entrepreneur with just a computer/mobile, an internet connection and a great idea. However just building a website and putting it out there isn’t enough. You need to think carefully about what your website is saying about your business and whether it’s...
Digital marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
Whilst digital marketing does include many of the techniques and practices contained within the category of...
Defining Your Market
Too many businesses define their market by looking at the product or service they are providing; that is, they are product-led. Whilst sometimes that can be effective, in most cases businesses need to be market-led: they should be looking at, and planning, everything from the viewpoint of the...
Marketing is all about finding and satisfying customers - identifying the need for a product or service and then providing it at the right time, in the right place and at the right price.
Marketing covers all aspects of your business, from defining your product or service to the...
Arguably, the most important function of any business is marketing. To many people marketing just means selling, but it is far more than that. Making a product or providing a service is relatively straightforward. The hard part is ensuring that your potential customers are aware that you exist....
How to Define Your Unique Selling Point (USP)
Whether starting a business for the first time, or aiming to grow a business, all companies need to understand what makes them stand out and appeal - but viewed through customers’ eyes!
This can help you develop your Unique Selling Point (USP), a statement of how your product or service...
UKloupes Case Study
Dave Stone talks us through the various marketing techniques his business, UKloupes, uses. Dave won a
Shell LiveWIRE Grand Ideas Award in February 2010.
UKloupes was set up in 2010 to
supply affordable loupes to dental students. Along the way, their high
quality loupes have attracted...