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Your search for the tag marketing produced 22 results.
Advertising generates £1.46 billion every year. Its contribution to the UK economy is massive. With a young and high-earning workforce, nearly half under 34 years old, the industry is fast-paced and competitive. Increasingly, campaigns are carried across multiple channels requiring...
/business-library/specialist-business-support/creative-cultural/advertising/
Rachel Johnson of Industry Insiders talks about the difference some good PR can make when first starting out in business. Rachel won a Shell LiveWIRE Grand Ideas Award in February 2011. Industry Insiders arranges for experts in the media and creative industries to give motivational talks,...
/alumni/grand-ideas-award-winners/2011-winners/2011-february/rachel-johnson/industry-casestudy/
Marketing is a term used to explain activities undertaken to create an organisation's markets. Its objective is to create and communicate with specific population groups likely to consume their product or service. PR deals with publics. Publics organise around issues and seek out...
/business-library/marketing-and-promotion/pr/pr-versus-marketing/
5 ways to make your website work
This article was kindly supplied to Shell LiveWIRE by the Yell.com Online Marketing Team The internet has made starting a new business simple. In theory anyone can be a bedroom entrepreneur with just a computer, an internet connection and a great idea. However just building a website and putting...
How to Prepare a Marketing Plan
By stating how you intend to deal with each of the 4Ps of marketing you will have begun to create a set of task objectives. For example: If you opted for a cost focus positioning approach you might note under ‘product’ that, amongst other things, there is a need to add a particularly...
/business-library/marketing-and-promotion/marketing-planning/how-to-prepare-a-marketing-plan/
The marketing mix is made up of the following elements, often referred to as “the four Ps”: Product (or service) Place (location and distribution) Price Promotion For a business to succeed, you need to: get all of the elements right strike a balance between the elements...
/business-library/marketing-and-promotion/marketing-planning/marketing-mix-4ps/
Too many businesses define their market by looking at the product or service they are providing; that is, they are product-led. Whilst sometimes that can be effective, in most cases businesses need to be market-led: they should be looking at, and planning, everything from the viewpoint of the...
/business-library/marketing-and-promotion/marketing-planning/defining-your-market/
Marketing is all about finding and satisfying customers - identifying the need for a product or service and then providing it at the right time, in the right place and at the right price. Marketing covers all aspects of your business, from defining your product or service to the...
/business-library/marketing-and-promotion/marketing-planning/definition-of-marketing/
Free Business Planning Calculators from Bplans.co.uk
The Business Planning and Marketing Calculators by Bplans.co.uk can be used to quickly and easily evaluate different aspects of your business. Starting Costs Calculate the start-up costs of your new business before you get going. This calculator helps you evaluate how much capital you'll need...
Marketing and Promotion - Award Winners Case Study
Getting people to hear about your business is arguably one of the toughest things when starting out as a new business as it can be expensive and targeting the right people can be difficult. We have asked some of our recent Shell Grand Ideas Award winners what different marketing strategies they...
/business-library/marketing-and-promotion/marketing-grandideas-casestudy/
