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Guest Article: Maximise professional web design to elevate your business

Wed, 22 May 2013

As a young entrepreneur with an exciting, forward-thinking business, planning your on-line presence and determining how you can maximise its effectiveness is essential.
As a young entrepreneur with an exciting, forward-thinking business, planning your on-line presence and determining how you can maximise its effectiveness is essential. Whether you have an existing website you wish to improve or you want to develop a new website from scratch, there are many aspects of web design to take on board:

Design and Branding
Design and branding are one of the main areas of focus. Your website design should reflect you and your business values to its audience. Design should be bespoke and not based on any other designs you’ve seen and should also be striking and contemporary. In terms of colour, dark colours often don’t work well on the web with a fresh, clean look being what you should ideally aim for.

Your logo must be highly visible, ideally within the header, so that any passing web visitor instantly knows which website they are on. Any calls to action (contact methods, what you want the customer to do next) need to be very clearly highlighted and the layout of each web page should be consistent.
 
Usability
Usability is how a user interacts with a website, how they find links from page to page or find the information they are looking for. Navigation, text links, font size and contact forms are important aspects of usability and should ensure maximum ease for your web visitors.

There are also special usability considerations if you plan to build an ‘e-commerce site’, i.e. a website that you’re using to sell products or services. You may also want to ensure that the website is optimised for smart mobile phones, as this is an increasingly popular way for people to access information on-line.
 
Content
Content can really help your website come alive and searchable content is great for Google or other search engines, helping your website to be found by prospective customers. Introducing a blog or regularly updated news section is therefore recommended, as are links to social media content via Facebook, Twitter or LinkedIn. Always ensure that content is updated regularly, as well as being concise, easy to understand and able to strike a chord with your target audience.
 
Technical
The technical implementation of a website needs to be perfect to eliminate any web visitor issues. For example, websites should be W3C compliant to ensure accessibility for disabled users. This basic level of compliance is a legal requirement for all UK-based websites.

If you take all of these issues into consideration, you won’t go wrong with your website. Get it right and an effective website will be one of the many ways you will connect with the right customers and build your business success.


111WebHost offers web hosting, domain name registration and email hosting for many UK and international start-up businesses, SMEs and self-employed professionals. Visit the website: www.111webhost.com

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