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Flashback to 2006: Catching up with Adam Ewart

Wed, 08 May 2013

In 2006, Adam Ewart was in the Northern Ireland Shell LiveWIRE final with his business, Karacha. We caught up with him to find out how business is going…
What can you remember about your involvement with Shell LiveWIRE?
For me it wasn't too long ago (I still think I’m 21..) so I can remember most of it, especially as I was lucky enough to be involved in a local NI and then national final with lots of great people.

I was involved in Shell LiveWIRE because of my music business but since then I’ve applied lots of what I learnt in the launch of The main thing I took away was how much press coverage we received and how PR could be utilized instead of paying for advertising.

5 years on I recently appeared on Dragons' Den and have been accused of taking part just to appear on telly… The day after Dragons’ Den aired we announced an investment in Sendmybag which thanks to the Dragons’ Den angle received coverage everywhere from The Sun to Techcrunch.

Sendmybag PR continues in 2013 with the launch of our new Facebook, iPhone & Andriod Game – “Mickey O’Greedy’s Luggage Swindle”. The game plays on the sense of being ripped off that resonates with most us when we travel with a low cost airline, it gives the player the opportunity to be the airline boss grabbing as much cash as you can from your passengers!

To promote the game I’m travelling around the country with a 6ft custom made Mickey O’Greedy – I think we’ll generate some attention! Check the game out on facebook or download for IPhone or Android from the App Stores.
How have things changed for you since you won your Shell LiveWIRE award?
Shortly after Shell LiveWIRE I was given the opportunity to create some custom music accessories for UB40, which lead me down the route to manufacturing in the USA and then on to China. In 2006 Karacha only sold other people’s products, today we only sell our own. Despite the changing products we still work with many of the same people, Brian Travers from UB40 recently kindly recorded a video review of our own Carmichael Alto Saxophone.

As I now spend my days on, Karacha is run day to day by someone who has been working with me for over 5 years.

How have you had to adapt as an entrepreneur over the years?
You start off as a one man band, now I have people working for me in two companies and soon we’ll have people working for us in another country. This throws up all sorts of admin which isn’t terribly interesting, so I’ve had to make sure I give what I class as the boring stuff enough attention!
What has been the biggest obstacle you have overcome in business?
During the recession a key supplier to Karacha went into administration, they were holding a lot of Karacha stock and they could have dragged us down with them. Luckily, thanks to some quick maneuvering, we came out unharmed.

What are your top 3 tips for a young entrepreneur about to set up in business?
- Just do it, no ifs, whats or maybes, just do it.

- If it fails, do it again.

- Regardless of whatever problem you face, trust me there are bigger things going on in the world. Don't let anything rattle you.

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