Business Library

Welcome to the Shell LiveWIRE Business Library! Are you just starting up? Thinking of scaling? Choose a Business Stage from the menu below to find information appropriate to your current situation. Alternatively, you can use the search tool to look for specific topics.

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Displaying filtered results by: 'Unique Selling Proposition' (Remove Filter)

Defining Your Unique Selling Point (USP)

Whether starting a business for the first time, or aiming to grow a business, all companies need to understand what makes them stand out and appeal - but viewed through customers’ eyes!