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Welcome to the Shell LiveWIRE Business Library! Are you just starting up? Thinking of scaling? Choose a Business Stage from the menu below to find information appropriate to your current situation. Alternatively, you can use the search tool to look for specific topics.

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Displaying filtered results by: 'Marketing Mix' (Remove Filter)

How to Prepare a Marketing Plan

By stating how you intend to deal with each of the 4Ps you will have begun to create a set of task objectives for your marketing plan.