Business Library

Welcome to the Shell LiveWIRE Business Library! Are you just starting up? Thinking of scaling? Choose a Business Stage from the menu below to find information appropriate to your current situation. Alternatively, you can use the search tool to look for specific topics.

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Partnership

Partnership

The Partnership Act 1890 defines a partnership as ‘the relationship which subsists between persons carrying on a business in common with a view of profit’.

Social Enterprise

A social enterprise is a business with primarily social objectives, whose surpluses are reinvested in the business or in the community, rather than being driven by the need to maximise profit for shareholders or owners.

Marketing

Marketing is all about finding and satisfying customers - identifying the need for a product or service and then providing it at the right time, in the right place and at the right price.

Marketing Planning

Arguably, the most important function of any business is marketing.

Digital Marketing

Digital marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Websites

These days, websites are the shop fronts for most new businesses. Find out how to use them to best effect.

Using Social Media to Promote Your Business

Social media can be an effective way to engage with potential customers, and to get the word out about your business.

Defining Your Market

Many businesses define their market by looking at the product or service they are providing; that is, they are product-led.

Defining Your Unique Selling Point (USP)

Whether starting a business for the first time, or aiming to grow a business, all companies need to understand what makes them stand out and appeal - but viewed through customers’ eyes!

Market Research

How to do market research for your business, define your product or service, identify potential customers, determine your price and plan your marketing and communication.

How Well Do You Know Your Market?

It may seem obvious to say that every business, however small, should take time to identify its marketplace, its customer types and what benefits these customers are looking for.

How to Prepare a Marketing Plan

By stating how you intend to deal with each of the 4Ps you will have begun to create a set of task objectives for your marketing plan.

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