01. The purpose of PR

Public Relations (PR) is increasingly important in today's society where a premium is put on the value of two-way discussion and third party endorsement.

It can help companies manage their critical publics who challenge their behaviour. It gives companies a voice and the ability to participate in the debate and either defend or promote itself to its various publics.

The purpose of PR is to promote, and at the same time protect, a company's image or its individual products. It helps companies manage their relationships with all audiences. It can be seen to save money by managing threats to the business, and can generate revenue through the creation of support.