Whether you have just started a business, launched a new product or service, or won an award this guide will tell you how to get the most free publicity and media coverage.
Rachel Johnson of Industry Insiders talks about the difference some good PR can make when first starting out in business. Rachel won a Shell LiveWIRE Grand Ideas Award in February 2011.
Before starting to write a press release, consider what the news story actually is, and from what angle it should be approached to make it most dynamic. Then, when you begin to draft the release, pay alot of attention to the headline and first paragraph. If these don't grab the attention of the journalist or the reader all the other information will be wasted.
The following points may help you to develop an effective press release:
Johnny McGinley, MCIPR, MIC, CIPR Accredited Practitioner offers his Top 10 Bite-Sized Advice Tips for Social Media PR.
"Is this article newsworthy?" That is the first question editors ask when they receive a press release. The conclusion they reach will determine whether they read on or throw the release into the bin.
The writer has one paragraph, perhaps 20 seconds maximum, to seize the editor's attention or lose it for good. You must present the news importance of your story in the first paragraph, and make the point with absolute clarity.
Remember that your release may be one of hundreds received by the newsdesk each day, so it must make an impact straight away. To make the most of those 20 seconds is a challenge, but it can be broken down into three elements: