Business Websites

The World Wide Web is part of the Internet. It is made up of a huge number of websites, which are essentially inter-linked ‘documents’ containing information. Websites are held on computers known as web servers whose function it is to send documents to visitors’ computers on request. A huge range of organisations around the world (eg universities, governments and businesses) run servers. Visitors will access your website using a web browser. Browsers may be provided by Internet Service Providers (ISPs), but are also widely available from other sources.

Objectives

• know how a business can establish a presence on the Web;
• understand the principles of planning, implementing and managing a website;
• understand how to use a website for marketing purposes; and,
• know how and why to monitor traffic and usage.

To learn more about developing effective websites, watch the video by Neil Wilkins of Viper Marketing, located in the upper right-hand corner of this page. 

Read what other Shell LiveWIRE members have said about this topic at:
http://www.shell-livewire.org/forums/search.php?searchid=309995