2009 - Ross Fobian and Richard Hamnett (ResponseTap)
ResponseTap (previously called AdInsight) is a privately owned, operated and financed company and is the leading telephone sales, lead and call tracking solution in the UK started by Ross Fobian and Richard Hamnett. It is used by a wealth of businesses looking to optimise the performance of all their advertising investments to help generate more sales and leads.
Ross Fobian (left) and Richard Hamnett (right) of ResponseTap
ResponseTap, which specialises solely in advanced call tracking products, was originally designed in early 2007 and production started in late 2007. Since then several versions of ResponseTap have been developed to target traditional and online media agencies, publications, directory companies, direct mailers and larger businesses.
ResponseTap provides call tracking solutions that enable companies to increase their marketing effectiveness, improve their ROI, capture additional sales opportunities and improve their sales techniques. The business can help its customers track valuable telephone leads and sales to specific advertisements, measure the response and ROI for each advertisement or campaign, improve customers sales techniques and convert more sales and improve their campaigns to attract more customers.
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You can watch a video of all 8 finalists elevator pitches at the 2009 Shell LiveWIRE Young Entrepreneur of the Year final in the top right hand corner of your screen.
