Entrepreneur: Ry Morgan
Business: PleaseCycle
Location: London
PleaseCycle provides innovative employee-engagement software to help organisations get more people commuting by bike - a proven way of reducing absenteeism, increasing productivity and saving carbon. They create client-branded Cycle Hubs (online portals) which allow staff to learn about cycling, plan safe routes, log journeys, compete against colleagues and earn rewards/discounts for their total mileage - akin to an 'air miles' for bikes.

Ry Morgan of PleaseCycle
This also gives the company an omniscient perspective of cycling as an overall entity - including calories burned and carbon saved - something very powerful for healt /sustainability targets. In sum, it's an employee engagement, benefit and CSR tool rolled into one which offers Triple-Bottom-Line value - people, profits, planet - for both the company and individuals.
You can follow Please Cycle on Twitter @pleasecycle
You can watch Ry's elevator pitch video again in the video player in the top right-hand corner of this page.