Ali Smith (Artpistol)
Entrepreneur: Ali Smith
Business: Art Pistol
Art Pistol is an online art gallery that sells original art for all tastes and budgets direct from undiscovered, emerging and established artists from all disciplines. The business provides personal and commercial consultancy, rental and commission options as well as gifts and gives artists access to mainstream audiences and a direct route to exclusive markets. The site features a customisable gallery, social media integration, auction/sales tools, and buyer Wishlists/Alerts.
Ali Smith of Artpistol
The business is sustainable as there are approximately 150,000 visual artists in the UK and almost 4,000 art graduates join the profession annually, not to mention all hobbyists/part time practitioners. As such, there is a continual source of artists looking to sell work and establish a career. Google Art Project and BBC Paintings are two examples of businesses applying resources to this market, demonstrating changes in consumer habits matching ArtPistol’s business model.
Art Pistol gives artists the most flexible platform available to sell their entire portfolio of work and build their reputation, and breaks down the barriers between artists and buyers
You can watch Ali's winning elevator pitch video again in the video player in the top right hand corner of this page.