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You really should know your market inside out and backwards, or at least most of it, before you start. If you plan to be 100% perfect you might well achieve 95%, which is pretty good. 

Spencer Buch & Alex Bane, Taxi Studio Ltd

Livewire
Spotlight on June's Shell LiveWIRE Smarter Future Programme winner, Charlotte Slingsby, founder of Moya Power

Charlotte Slingsby won a Shell LiveWIRE Smarter Future Award in June 2016 for her business, Moya Power.

Entomics is August's Featured Business of the Month

Matt McLaren won a Shell LiveWIRE Smarter Future Award for his business Entomics in September 2015 before going on to be shortlisted for the 2015 Shell LiveWIRE Young Entrepreneur of the Year Award.

July 2016 Shell LiveWIRE Smarter Future Programme Shortlist Announced!

These five young entrepreneurs have been shortlisted for the Shell LiveWIRE Smarter Future Programme for the month of July!

Charlotte Slingsby Wins June's Shell LiveWIRE Smarter Future Award!

Charlotte Slingsby won June’s Shell LiveWIRE Smarter Future Award for her business, Moya Power.

Spotlight on May's Shell LiveWIRE Smarter Future Programme winner, George Foot, co-founder of Cove

George Foot won a Shell LiveWIRE Smarter Future Award in May 2016 for his business, Cove.