Eric Tong (era Ltd)
Entrepreneur: Eric Tong
Business: era Ltd
era Ltd. is a British design company in contemporary furniture and furnishings founded in 2010. The company challenges the traditional preconceptions of design in pursuit of creating a brand new concept of beauty, functionality, and sustainability with uncompromising quality. Their passion is to explore and develop advance materials and innovative technologies that can improve the environmental performance of products.
The Zpine lounge chair as designed by era Ltd.
Their furniture range is aesthetically unique and is based on a new technology the business developed that makes the designs highly sustainable in all aspects from manufacture, logistics, to use. They currently have two lines of furniture and four products which include a chair and four tables. Era Ltd is planning to expand the furniture lines to four with a dozen of designs under development.
You can follow era Ltd on Twitter @era
Elevator Pitch Video
You can watch Eric's winning elevator pitch video again by using the video player in the top right hand corner of this page.