Jane Burston (Carbon Retirement)
Entrepreneurs: Jane Burston
Business: Carbon Retirement
Carbon Retirement is the most effective method of offsetting because it is the only way you can be 100% sure that the emission reduction you pay for will take place.
Jane Burston (left) of Carbon Retirement talking with Lord Sugar (right).
It is also a more ethical method because it encourages long-term behavioural change where the real issue is – in the developed world. It reduces our dependence on fossil fuels and moves us more swiftly to a low carbon economy.
Elevator Pitch Video
You can watch Jane's elevator pitch video again in the video player in the top right hand corner of this page.