Case Study: Aquaread

Aquaread released four new products last year (2010) and feels that this continual development of cutting edge products will entrench the company’s place in the market.  Chris Peacock, Aquaread’s Technical Marketing director also believes that listening has been, and is, the most important thing that a small company like theirs can do to ensure growth.

'The biggest thing that has helped us so far has been listening to other people involved in the industry and to feedback from our clients; this has allowed us to fine tune our products and create exactly what the customer wants. We are a small, young company and our biggest challenge is getting our brand name recognised and respected, especially as our competitors are much bigger and have been around for a lot longer than we have.'

Craig Harrison, founder and Managing Director of Aquaread also puts a lot of the company’s success down to their strong knowledge of their marketplace and customer base: 'Making our customers lives a lot easier is what is really important to us - by offering products that measure exactly what they want using one, quality piece of equipment. Within our Industry the principles and methodologies are well known, but what we offer is cutting edge technology and innovation to an industry which is far behind other industries. Our customers love this, and our flexible attitude with the ability to change'.