This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more hereX

Home > Discussion Forum

Discussion Forum


Go Back   Shell LiveWIRE Discussion Forums > Shell LiveWIRE

Closed Thread
 
Thread Tools Search this Thread Display Modes
lordlancaster's Avatar lordlancaster lordlancaster is offline
Connector
Join Date: Jan 2009
Location: Gateshead
Posts: 1,348
Shell LiveWIRE Livechat with The Adventurists, 3pm-4pm (Click here to ask questions)!

As part of our new and improved Shell LiveWIRE programme for 2009, each month we will be inviting a range of successful young entrepreneurs, former LiveWIRE award winners and business experts to take part in a monthly Livechat on this Discussion Forum.

Our first guests today are 'Shell LiveWIRE Young Entrepreneur of the Year Award 2007' winners - The Adventurists who impressed the judges at the UK final in London with their innovative approaches to running their business and their commitment to raising money for charity.



The Adventurists prove that business can be huge amounts of fun, with global events including The Mongol Rally, Rickshaw Run, Adventurists Africa Rally and the incredible new Mongol Derby (http://mongolderby.theadventurists.com) - the world's longest and toughest horse race!

The Adventurists are on hand today (3pm-4pm) to answer any questions you might have about starting up, give advice on applying for awards, and to share their stories about life as entrepreneurs.

To submit a question, simply Reply to this thread by clicking on the button below...
__________________
Paul Lancaster
Content & Social Media Specialist
Sage One UK
http://uk.sageone.com/blog
www.facebook.com/SageOneUK
Follow me on Twitter @lordlancaster
lordlancaster's Avatar lordlancaster lordlancaster is offline
Connector
Join Date: Jan 2009
Location: Gateshead
Posts: 1,348
I'll start the ball rolling:

Dear Tom, Dan & Lamorna, thanks for joining us today.

Can you please tell us what impact winning 'Shell LiveWIRE Young Entrepreneur of the Year Award 2007' had on yourselves and the business? Did you get much PR / new business as a result?
__________________
Paul Lancaster
Content & Social Media Specialist
Sage One UK
http://uk.sageone.com/blog
www.facebook.com/SageOneUK
Follow me on Twitter @lordlancaster
sg sg is offline
Newbie
Join Date: Apr 2008
Posts: 1
livechat

Hi
I have a question for you.

What were the first 3 things you did or actions you took when you decided you would turn your idea into a business?

Thanks.
Adam Brook Adam Brook is offline
Newbie
Join Date: Jan 1970
Posts: 7
Hi

Hi Adventurists,

what advice would you give to young people considering setting up thier own business?? and what would you tell them to do to progress??

thank you
shamrocker's Avatar shamrocker shamrocker is offline
Connector
Join Date: Jun 2002
Location: UK
Posts: 858
Hi Guys,

What role has marketing played in the growth and development of your business?

What size of budget to you set aside for marketing strategies and what medium(s) do you spend it on?

What 'tips' would you give to start-up businesses, in terms of utilising the various marketing opportunities that exist?
__________________
Thanks,
Shane
The Adventurists (Tom) The Adventurists (Tom) is offline
Starting Out
Join Date: Jan 1970
Posts: 11
Hey ho Mr Lancaster,

Winning the Shell Livewire has actually been great, (they are not even paying me to say that). It was a great run of publicity in the months following the event and of course have an extra 10 bags of sand was a major benefit.

I guess it helps to get people to take you a bit more seriously.

Tom
Iorek Asriel Iorek Asriel is offline
Newbie
Join Date: Jan 1970
Posts: 6
Great website!! A few questions...

(1) How did you get initially funded and long was it from the initial concept to day 1/doors open?

(2) What is your current turnover and the single largest expense?

Thanks
The Adventurists (Tom) The Adventurists (Tom) is offline
Starting Out
Join Date: Jan 1970
Posts: 11
Re: livechat

Quote:
Originally posted by sg
Hi
I have a question for you.

What were the first 3 things you did or actions you took when you decided you would turn your idea into a business?

Thanks.
Thanks for the question SG.

I guess the first few things were to actually instigate some form of business or financial planning. Not that I did that terribly well. I think just concentrating on getting the event (our product) out to the world and worrying about the details later. Get stuck in and figure out the mess when it happens. That's probably rubbish advice but it gets things moving.
jimman jimman is offline
Newbie
Join Date: Jan 1970
Posts: 2
As a fundraiser how do you decide what money goes to the charities and what money to you? I want to run a fundraising event in the UK but don't know how I should split the money between covering my costs (and making a bit of money) and donations to charity. Do your commercial sponsors pay you any money or do they pay the charities?
ALT's Avatar ALT ALT is offline
Shell LiveWIRE Team Member
Join Date: Aug 2008
Location: Edinburgh
Posts: 92
Hi there,

I would like to ask you guys what are the best / worst parts of being self employed?

Cheers,

Anna
__________________
Anna Lawn-Thomas
Shell LiveWIRE
07766 104 872
The Adventurists (Tom) The Adventurists (Tom) is offline
Starting Out
Join Date: Jan 1970
Posts: 11
Re: Hi

Quote:
Originally posted by Adam Brook
Hi Adventurists,

what advice would you give to young people considering setting up thier own business?? and what would you tell them to do to progress??

thank you
Cheers Adam,

Get stuck in and start. I think it can be a bit daunting at the beginning with so many things to consider, so I would say just jump in. If you can, start small and grow the business rather than take on some massive loan, getting yourself into debt and adding another stress. Particularly these days when getting credit is harder than a concrete gonad.

Think through your idea and see how you can keep the liabilities low to begin with while you test the water.
The Adventurists (Tom) The Adventurists (Tom) is offline
Starting Out
Join Date: Jan 1970
Posts: 11
Quote:
Originally posted by shamrocker
Hi Guys,

What role has marketing played in the growth and development of your business?

What size of budget to you set aside for marketing strategies and what medium(s) do you spend it on?

What 'tips' would you give to start-up businesses, in terms of utilising the various marketing opportunities that exist?
Hi Shamrocker,

Marketing is always important, but we have been exceedingly lucky in that we have never spent any money on marketing. There is nothing more powerful than word of mouth. If you can be a little creative, you can get the world talking about you without digging into the pockets.

Break into Buckingham palace and spray paint your logo onto the queens face. That gets PR, might end the business for other legal reasons though. Ridiculous suggestion but the point is probably valid. Don't blame me when you get arrested.
bigstu's Avatar bigstu bigstu is offline
Shell LiveWIRE Team Member
Join Date: Mar 2007
Posts: 150
Market Research

Hi Tom (and the other Adventurists)- Nice to meet you on here!

Lots of questions on this forum are about market research and how to go about it.

How on earth did you first find out there was a market for what you do??

Cheers

Stu
__________________
Stu Anderson
Director
Shell Livewire
stuart.anderson@shell-livewire.org

0191 423 6229

Follow us on Twitter @ShellLiveWIREUK
Like our Facebook Page www.facebook.com/ShellLiveWIREUK
Visit our YouTube Channel www.youtube.com/ShellLiveWIREUK
lordlancaster's Avatar lordlancaster lordlancaster is offline
Connector
Join Date: Jan 2009
Location: Gateshead
Posts: 1,348
Question from jimman

Question submitted by jimman on 22-01-2009 12:51 PM

Quote:
Can you ask them to start with how they got going? I'm finding it really hard to go from idea to getting things off the ground. How did they get people to help them and where did their first money come from? Did family chip in with money to get things going?

Also my idea is to do fundraising (like them) but not Adventures. My mum says that if I want to be a fundraiser I should just work for a charity and not set up a company and make money from it. When I've spoke to charities they don't take me seriously because I'm still on my own. How do you get charities involved and how do you decide who gets what money?
__________________
Paul Lancaster
Content & Social Media Specialist
Sage One UK
http://uk.sageone.com/blog
www.facebook.com/SageOneUK
Follow me on Twitter @lordlancaster
The Adventurists (Tom) The Adventurists (Tom) is offline
Starting Out
Join Date: Jan 1970
Posts: 11
Quote:
Originally posted by Iorek Asriel
Great website!! A few questions...

(1) How did you get initially funded and long was it from the initial concept to day 1/doors open?

(2) What is your current turnover and the single largest expense?

Thanks
Hi Iorek,

Glad you like the website. I started the Adventurists as a hobby originally so the demand was already there, so for us the transition from hobby to company was easier. So we didn't need to borrow and cash, just open the first event and the people signed up. We are pretty lucky in having a "cash rich" model, because teams sign up well in advance of the event. I guess that makes me slightly unqualified to answer you!

The gap from concept to opening doors as a business was a fair old while because of running it as a hobby originally.

Not sure what our turnover is exactly as we are growing fast, but the biggest expenses are wages and tax!
The Adventurists (Tom) The Adventurists (Tom) is offline
Starting Out
Join Date: Jan 1970
Posts: 11
Quote:
Originally posted by ALT
Hi there,

I would like to ask you guys what are the best / worst parts of being self employed?

Cheers,

Anna
Hi Anna,

The best part is the freedom and the worst part is that it's hard not to work too hard because hopefully in working for yourself you are doing something you love.

Tom
imcharlotteharris imcharlotteharris is offline
Newbie
Join Date: Jan 2009
Posts: 2
the adventurists

Dear Adventurists,

I love the way you have set up as a Social Enterprise and built up a community of adventurists instead of just 'customers' like normal businesses. How are the adventurists involved in the running of the enterprise? Were there any other reasons you set up as a social enterprise rather than a for-profit business?

Thanks, Charlotte
The Adventurists (Tom) The Adventurists (Tom) is offline
Starting Out
Join Date: Jan 1970
Posts: 11
Quote:
Originally posted by jimman
As a fundraiser how do you decide what money goes to the charities and what money to you? I want to run a fundraising event in the UK but don't know how I should split the money between covering my costs (and making a bit of money) and donations to charity. Do your commercial sponsors pay you any money or do they pay the charities?

Hi Jimman,

We keep the money for us and the money for the charity completely separate. So the teams pay us and entry fee which covers our costs as a company. Then they raise money for charity which we never touch.

That way when people are supporting a team on one of our adventures they know that all the money they give goes to the right place and is not paying for someone's adventure.

Our sponsors are sponsors of the event not the charity usually, so they go into the event costs.

Tom
The Adventurists (Dan) The Adventurists (Dan) is offline
Newbie
Join Date: Jan 1970
Posts: 1
Marketing and PR

Quote:
Originally posted by shamrocker
Hi Guys,

What role has marketing played in the growth and development of your business?

What size of budget to you set aside for marketing strategies and what medium(s) do you spend it on?

What 'tips' would you give to start-up businesses, in terms of utilising the various marketing opportunities that exist?
Hi Shamrocker,

Dan here, I work for the Adventurists trying to tell the world about what we do.

In the beginning when Tom set out with six cars on the Mongol Rally word of mouth started it all rolling. Then it was regional media coverage of the teams taking part which really made it snowball - teams have to raise money for charity (which is donated directly to the charities, not via The Adventurists).

So the teams are all keen to get media coverage to help them raise funds for charity and because they're really rather chuffed about heading off on slightly ridiculous adventures with nothing but a spare pair of pants and a fist full of visas.

A few bits of coverage in local media can add up to an audience that is bigger than one article in a national.

These days we're still very lucky because the teams, and The Adventurists as the organisers, get shedloads of media coverage.

We've also started doing online marketing through snakebook and the like. Another handy way of getting a spot of marketing is making friends with other more established organisations who include you on their website or in their mailing list - you get your idea out there but don't have to part with a bunch of cash which probably isn't possible in the early days.
Jmarsden Jmarsden is offline
Newbie
Join Date: Aug 2008
Posts: 2
aims for future

Hi there Adventurists,

You have a really amazing business and must love your job. I have two questions - What are your aims for the future? What are your dreams for the business 5 years from now?

Also, what would you say the differences are between a charity and a social enterprise?

Thanks,

J
jimman jimman is offline
Newbie
Join Date: Jan 1970
Posts: 2
Quote:
Originally posted by The Adventurists (Tom)
Hi Jimman,

We keep the money for us and the money for the charity completely separate. So the teams pay us and entry fee which covers our costs as a company. Then they raise money for charity which we never touch.

That way when people are supporting a team on one of our adventures they know that all the money they give goes to the right place and is not paying for someone's adventure.

Our sponsors are sponsors of the event not the charity usually, so they go into the event costs.

Tom
Thanks Tom,

Who does the social enterprise have to give the profits to or can it go to the Adventurists?

Thanks, Jim
lordlancaster's Avatar lordlancaster lordlancaster is offline
Connector
Join Date: Jan 2009
Location: Gateshead
Posts: 1,348
TV programme?

Hello again Tom, Dan and Lamorna,

I've only recently joined Shell LiveWIRE so have only just started to find out in greater depth what you guys do.

Since then, I can't help thinking that one (or all) of your events would make (a) fantastic TV programme(s). Have any broadcasters / TV production companies, or documentary filmmakers shown an interest in doing something with you yet, and is this something we can look forward to in the future?
__________________
Paul Lancaster
Content & Social Media Specialist
Sage One UK
http://uk.sageone.com/blog
www.facebook.com/SageOneUK
Follow me on Twitter @lordlancaster
The Adventurists (Tom) The Adventurists (Tom) is offline
Starting Out
Join Date: Jan 1970
Posts: 11
Re: the adventurists

Quote:
Originally posted by imcharlotteharris
Dear Adventurists,

I love the way you have set up as a Social Enterprise and built up a community of adventurists instead of just 'customers' like normal businesses. How are the adventurists involved in the running of the enterprise? Were there any other reasons you set up as a social enterprise rather than a for-profit business?

Thanks, Charlotte
Hi Charlotte,

We are a member of the Social Enterprise Coalition (www.socialenterprise.org.uk) but we do still make profit. There is a bit of a discussion about what a social enterprise is at the moment. For us at the Adventurists raising huge sacks of cash for charity is a central aspect of what we do. I really believe it is important for businesses to have a positive impact in the world we work in. Combining charitable giving and business makes things exciting and rewarding.
The Adventurists (Tom) The Adventurists (Tom) is offline
Starting Out
Join Date: Jan 1970
Posts: 11
Re: TV programme?

Quote:
Originally posted by Lord Lancaster
Hello again Tom, Dan and Lamorna,

I've only recently joined Shell LiveWIRE and so have only just started to find out in greater depth what you guys do.

Since then, I can't help thinking that one (or all) of your events would make (a) fantastic TV programme(s). Have any broadcasters / TV production companies, or documentary filmmakers shown an interest in doing something with you yet, and is this something we can look forward to in the future?
Hi Paul,

There has indeed been interest. We had a program on ITV with Jack Osbourne and we should have some more programs coming out soon. Fingers crossed. TV is a flaky world so we have learnt not to count our cookies before they're hatched.
imcharlotteharris imcharlotteharris is offline
Newbie
Join Date: Jan 2009
Posts: 2
Re: Re: the adventurists

Quote:
Originally posted by The Adventurists (Tom)
Hi Charlotte,

We are a member of the social enterprise coalition but we do still make profit. There is a bit of a discussion about what a social enterprise is at the moment. For us at the Adventurists raising huge sacks of cash for charity is a central aspect of what we do. I really believe it is important for businesses to have a positive impact in the world we work in. Combining charitable giving and business makes things exciting and rewarding.
But I thought the whole point of a social enterprise was that the profits went back into the community. :-(
So where do the profits of your social enterprise go?
The Adventurists (Tom) The Adventurists (Tom) is offline
Starting Out
Join Date: Jan 1970
Posts: 11
Quote:
Originally posted by jimman
Thanks Tom,

Who does the social enterprise have to give the profits to or can it go to the Adventurists?

Thanks, Jim
Have a chat to these guys about social enterprise.

www.socialenterprise.org.uk

There are a few different ways of setting up.
lordlancaster's Avatar lordlancaster lordlancaster is offline
Connector
Join Date: Jan 2009
Location: Gateshead
Posts: 1,348
Social Enterprise

Hi Charlotte,

there are lots of different types of organisation out there, but a good way to think of a Social Enterprise is a business with charitable / social aims.

This means that instead of simply trying to make more money that you can pay out as dividends to your shareholders, any money you make is reinvested back into the company (running costs, wages, etc) so you can develop new products or services that help you achieve your charitable aims and give back to society in some way.

Taken from (http://www.socialenterprise.org.uk/p...questions.html)

1. What are social enterprises?

Social enterprises are businesses set up to tackle a social or environmental need. Many commercial businesses would consider themselves to have social objectives, but social enterprises are distinctive because their social and/or environmental purpose is absolutely central to what they do - their profits are reinvested to sustain and further their mission for positive change.
__________________
Paul Lancaster
Content & Social Media Specialist
Sage One UK
http://uk.sageone.com/blog
www.facebook.com/SageOneUK
Follow me on Twitter @lordlancaster
The Adventurists (Tom) The Adventurists (Tom) is offline
Starting Out
Join Date: Jan 1970
Posts: 11
Re: Re: Re: the adventurists

Quote:
Originally posted by imcharlotteharris
But I thought the whole point of a social enterprise was that the profits went back into the community. :-(
So where do the profits of your social enterprise go?
We spend all our money on drugs. Only joking. So far we have any re-invested all profits into creating new events, because of which, by the end of this year we will have raised well over 1.3 million pounds for charity from just one of our events.
lordlancaster's Avatar lordlancaster lordlancaster is offline
Connector
Join Date: Jan 2009
Location: Gateshead
Posts: 1,348
Thank you!

Well Tom, Dan & Lamorna,

A big thank you for agreeing to take part in our first Livechat today, and congratulations on turning your hobby into such a brilliant and successful business.

Thanks also to everyone for their interesting questions. This thread has now closed but will stay online for people to read, and if anyone thinks of a question they would like to ask The Adventurists please send me a Private Message (PM) through the forum or email paul.lancaster@shell-livewire.org and I will post their answers in here at a later date for people to see.

Our next Livechat is due to take place on Thursday 19th February, 3pm-4pm (guest TBC) so put a note in your diary / tie a knot in your hankie.

Right. I'm off to brush up on my horse-riding skills so I can pretend to be Genghis Khan and take part in the Mongol Derby...
__________________
Paul Lancaster
Content & Social Media Specialist
Sage One UK
http://uk.sageone.com/blog
www.facebook.com/SageOneUK
Follow me on Twitter @lordlancaster
Closed Thread

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off


All times are GMT +1. The time now is 09:07 PM.


Powered by vBulletin® Version 3.8.1
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd. Copyright Shell LiveWIRE 2005-2009