This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more hereX

Home > Discussion Forum

Discussion Forum

samia samia is offline
Newbie
Join Date: Jul 2005
Posts: 1
compiling a catalogue

i would like to open clothes retail mail order business i would like to know ow do i make a catalogue
Reply With Quote
Statler's Avatar Statler Statler is offline
Connector
Join Date: Sep 2002
Posts: 838
Hi Samia,

You will need photographs of the products (and models, locations, etc), descriptions of the clothing, prices, and you will also require the services of an experienced printing business.

Lee
Reply With Quote
Andrewgadd Andrewgadd is offline
Entrepreneur
Join Date: Feb 2005
Posts: 31
I haven't produced a catalogue, but I have done many brochures, so perhaps I can help.
First of all, do you have the skills of a graphic designer? You'll need to know what you want to put in the catalogue. Pictures, prices, descriptions, an index, ordering information, the list goes on. Making it easy to read, and easy to produce is the job of the graphic designer. Once he/she has produced a draft, take it away and proof read it. The graphic designer may be part of a printing business, but it will be worth while getting quotes from other printers as well.
The set up is a major part of the price of getting something printed, so the more copies you have printed, the cheaper they become. For example, 1000 copies might cost £1000, but 2000 copies will cost £1250.
The more you produce the more important it becomes to make sure it won't go out of date. Being stuck with 10,000 copies of an out of date catalogue will waste a huge amount of money.
If you want an insight to catalogues, look at the Index (and others) shopping catalogue. Think of the amount of proof reading required! You might also see some reference to the graphic designer, and to who the printer was - somewhere.

But - who are you going to give the catalogue to? How will people know you have a catalogue to give them? How will you find your prospective customers in the first place?

Hope this helps - if not, ask away!!
Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are Off
[IMG] code is Off
HTML code is Off


All times are GMT +1. The time now is 02:02 AM.


Powered by vBulletin® Version 3.8.1
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd. Copyright Shell LiveWIRE 2005-2009