Share your ecommerce tips!

[BEN]

Hi all,

Hope everyone is well & business is good

This is going out to those who have operated an ecommerce site.....................share your tips!

I am just in the process of getting my site going, finally............had a few orders but nothing to write home about as I think I had a few things wrong, like charging for postage. But I'm planning quite a bit of promotion over the next few weeks, so fingers x'd

And to those who dont run an ecom site, what makes you shop at the site you do? (I know thats probably a bit too general, so just list what springs into your mind!).

Thanks,
Ben.

[cmckay]

Hi Ben,

Things I find work and like to see include:

Delivery included in the price of the product - Looks cheaper and gives the feeling of a better deal.

Good selection of products, clear descriptions and photos.

Good sense of security throughout the website.

Contact details shown clearly arcoss the site, telephone number & e-mail address. Sites with e-mail only tend to put people off a little.

Easy navigation and quick site are also a must.

Hope these help!

[craigyk]

delivery is the bane of all websites if you ask me.
I work for a web design company (still want to start up on my own, but that's another story) and we always have to adddress the postage issue. Some charge based on a set fee, some companies have no need to charge.

One company bases their postage on weight by allocating units per product: 0.5,1 ,1.5,2 etc etc

when all the items are added to the basket, the units are added together and compared to a price break formula

Hope this helps

Craig